Ask's Mysterious Advertising Campaign

Apr 3, 2007 | 6,445 views | by Navneet Kaushal
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Mysterious billboard advertisements have been seen along Highway 101 between San Francisco and Silicon Valley. Valleywag has confirmed that they are by Ask. The slogan on one of the billboard says, “The Algorithm Killed Jeeves”. This message has got everyone confused. Many are wondering whether Ask is trying to target Google because of their 'world conquering' algorithm.

Valleywag informs, “One of the slogans, "The Algorithm Killed Jeeves," appeared to refer to the also-ran search engine's trademark butler; Google is the company with the world-conquering algorithm. And Google had been tweaked by a faux-guerrilla campaign by Barry Diller's Ask, which papered the city's underground, and lampposts, with an appeal to consumers to break the information monopoly.”

The second billboard says “The algorithm is from Jersey” might just about be referring to Ask's main center.

View the billboard's here.

4.thumbnail Asks Mysterious Advertising Campaign

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Asks Mysterious Advertising Campaign
4.thumbnail Asks Mysterious Advertising Campaign