About the author: Katrina Manning

Katrina Manning has written thousands of business and technical articles under her name and as a ghostwriter. She has authored and published two books that both available on Amazon, “Lupus Obscurus” and “Marmalade's Exciting Tail”. In her spare time, she enjoys the outdoors, taking dance classes and volunteering with causes close to her heart—helping the homeless. Follow and connect with Katrina on Twitter and LinkedIn.

How to Leverage Local and Social Links!

Nov 29, 2016 113 reads by Katrina Manning

Search engine optimization is powered by links, but not all links are the same. Greg Boser coined the phrase “link juice” to refer to the amount of credibility your site gains by being linked to from another site. This credibility is not necessarily acknowledged and evaluated by end users, but rather by Google’s search engine algorithm, which determines which pages to display first in search results.

Five Critical Steps to Prepare Your Site for the Holiday Shopping Craze!

Oct 13, 2016 967 reads by Katrina Manning

The holiday rush is just around the corner, is your site ready? For most retailers, this IS the busiest shopping season of the year. At times, it can make or break a retailer. If your site is not ready to handle a mass influx of hurried shoppers–you might as well throw in the towel right now. Why? Well, you can be certain they will quickly head over to your competitor's site. You need to make the right impression immediately. You don't have much time left to prepare.

Five Critical Steps to Prepare Your Site for the Holiday Shopping Craze

Creating a World-Class Digital Marketing Team!

May 20, 2016 113 reads by Katrina Manning

A huge asset and investment for any business is building and having a fully functioning, competent and well-motivated digital marketing team. You need one for online sales growth. The digital world can be both complicated and daunting. Buzz words, skill sets and technologies seem to change on a daily basis. In order to connect with millennials, and stay relevant, it is critical to embrace experiential marketing, social and visual storytelling. The only issue is many startups, with deep pockets, have no trouble hiring the best and brightest. So, how can you create a world class digital marketing team for your company? Keep reading to learn more.

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