About 25% of all searches done on Google may display a knowledge graph related answer or box, according to Steven Levy, an American journalist who has been researching Googleâ€™s organic search. He eked out the information from the interviews he conducted with the the key players and decision makers on the Google search team.
Google appears comfortable with a ballpark estimate of about 25 percent evoking a Knowledge Graph answer, but wonâ€™t say it officially.
Creating content for SEO isn't a new concept for marketers. They have been doing this for years. However, the scenario has rather changed.
A research report released by The Interactive Advertising Bureau (IAB) drops hints to marketers to accord as much value to mobile search as to the apps. The report has highlighted the often underrated importance of the mobile web.
While survey respondents perceived themselves to be using the mobile web and apps equally, comScore data suggested otherwise. According to the measurement metrics, mobile users spend 88 percent of their time in apps.
Following the footsteps of last year, where Google launched a new way for musical artists to list their upcoming events on Google: schema.org markup on their official websites, this year Google is expanding this program in 4 ways.
Google has started to display social media accounts other than G+ for the businesses and brands in the knowledge graph box, as reported by Search Engine Land.
Right now, Google is pulling profiles from Google+, Instagram, Facebook, Twitter, YouTube, LinkedIn, and MySpace & displaying only the most relevant ones while responding to the user's search query.
Structured data markup helps in better discovery of content in search results and across Google properties. Google has announced several updates that will help webmasters author & publish markup on website.
New Structured Data Testing Tool
It will better reflect how Google interprets structured data markup of a web page.
Here are the features of the tool:
Google is asking webmasters for suggestions, feedback, and ideas to make Webmaster Tools and Google Web Search better. In a Google+ post, the Google Webmaster team asked:
"What would you like to see from Google Websearch & Webmaster Tools in 2015".
Webmasters can submit their feedback via Google Moderator as well as vote for ideas submitted by others.
Visit this link, to submit or vote for feedback.
Google updates Maps app, giving more control to business owners and an efficient restaurant search & sharable directions experience to the users.
The updated Android app will let business owners claim listing pages in order to manage their information on Maps. Google has also made it easier to target the restaurants on the basis of the cuisine type in the iOS app update.
Larry Page & Lucinda Southworth
Lucinda “Lucy Southworth”, wife of one of the world’s most influential men and Google co-founder Larry Page has finished her doctorate in biomedical informatics at Stanford University. Her research was on a comparative analysis of expression data in Eukaryotic organisms. She is a graduate from the University of Pennsylvania and holds a Masters in Science from Oxford University. Both Page and Brin also studied as graduate students in Stanford University before they decided to start Google in 1998.
Facebook is now and then coming up with a number of advertising updates, which is making it difficult for marketers to remember all the specifications & dimensions of Facebook Ads.
To brush up your Facebook ad skills, here's an infographic by TechWyse that captures the most vital details & requirements for Facebook ad units.