Google has introduced the Upgrade Center, which will make it easier for advertisers with lots of campaigns to easily upgrade to enhanced campaigns.
Enhanced campaigns help marketers in reaching out to people with the ads based on their location, device type, and time of day- removing the need of setting up and managing several individual campaigns.
The most famous politician on Twitter, Dr. Shashi Tharoor is the latest in the list of celebrities and politicians using Google Hangout. The Minister of State for Human Resource Development, Shashi Tharoor will be taking questions on The Future of Higher Education on the 9th of May, 2013.
You can ask questions at http://oursay.in/future-of-higher-education
"Related searches" option that was launched by Google in October 2009 has now been quietly removed from the search tools menu. The related searches option appeared within the Google search results page.
When related searches option was launched, it appeared on the left-hand side under the "standard view". But, the placement changed over the years with Google moving the whole search filters to the top in November 2012.
If your website has user-generated content, you need to pay attention to what users are doing; else Google might hit you with a penalty. The recent news of Google hitting Mozilla with spam penalty has become a reason of worry for website owners.
When Google penalized Mozilla, the Web Production manager for Mozilla Chris More took the entire confusion to Google's forums to get some help in dealing with the penalty notice received. Here are the extracts from his post:
Google+ is marking its presence in every Google product, with AdWords being the latest one. From today, AdWords advertisers will be able to highlight their Google+ follower counts in their enhanced campaigns. Google has already told that ads with follower counts have 5-10% higher click-through rate, when compared to regular ads.
Here's an example from Home Depot, when we searched for "dining room chairs".
Business owners have been using Google places to reach out to local customers, more efficiently. Google has now launched a dedicated application for iPhone and iPod Touch, which will enable business owners to manage their Google Places For Business listing.
There's however no official announcement about the application, but iClarified blog was the first to reveal it. The application is available for free and shows up as Google+ Local on iTunes App Store.
Searchers often come across Facebook "business" pages that were not actually created by the business or yelp.com results without reviews. So how Google detects and removes results from larger sites, when they don't have relevant content to a query?
Matt Cutts finds the question interesting and takes on it in the Webmaster Help video.
The latest Google site speed study has revealed that the web is getting faster. Google has always given importance to speed. Three years ago, in 2010, it indicated the speed of the website as a ranking factor. And in 2011, the Page Speed reports and tools were launched by Google to help site owners reduce the loading time of the page.
Twitter took a step forward to build up its advertising business by allowing advertisers to target users on the basis of the content on their Timeline. Earlier, advertisers were only confined to clasp on the interest graph on a Twitter user, on the basis of the people an individual was following.
As expected, Google's earnings from first quarter of 2013 are higher over the previous year. The revenue has risen 31% year-over-year, crossing the $13.97 billion mark for the quarter, which was quite an unexpected growth for Google.
Here are the highlights of the latest revenue report:
Google Sites – There's an increase of 18% year-over-year of $7.31 billion and the Google owned sites generated revenue of $8.64 billion.
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