Ritu Sharma

About the author: Ritu Sharma

Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.

Weekly Infographic: Elements of Effective SEO Strategy in 2015!

May 1, 2015 | 792 views | by Ritu Sharma
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Elements of Effective SEO Strategy2 Weekly Infographic: Elements of Effective SEO Strategy in 2015!

The scenario for Search Engine Optimization keeps “optimizing” itself! Moving through 2015, there are 5 main areas that need to be paid more attention.

This is an insightful infographic by Virginia SEO that takes us through the ride and allows us to explore elements for effective SEO strategies.

Top 10 Digital Marketing Articles of this Week: 1st May, 2015!

May 1, 2015 | 958 views | by Ritu Sharma
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Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

top ten digital marketing articles4 Top 10 Digital Marketing Articles of this Week: 1st May, 2015!

Content Marketing

How to Create Boring-Industry Content that Gets Shared

Google Enabling Google Lite For Slow Mobile Connections & Optimizing Web Pages!

May 1, 2015 | 928 views | by Ritu Sharma
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Google announced that not only are they enabling a Google Lite for slow mobile connections on their search results page, but are also testing optimizing your web pages after the searcher clicks from the mobile search results to your website.

Facebook Continues To Grow- 40 Million SMB’s Have Active Facebook Pages!

Apr 30, 2015 | 956 views | by Ritu Sharma
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Facebook announced that 40 million SMB’s have active Facebook Pages. That is up from the 30 billion mark that Facebook said to have achieved last June. To further support these businesses, Facebook will host a series of “Boost Your Business” events in the coming months. Facebook is also rolling out live chat support for advertisers in the US, UK and Ireland (with plans to add it in more countries later this year).

Google Now : 70 Additional Apps Added To The Search Tool Via OpenTable!

Apr 30, 2015 | 876 views | by Ritu Sharma
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Google’s predictive search tool- Google Now is continuing to grow, as the company announced the news on their blog post that 70 additional apps have been added including those from Zipcar, Spotify, ABC News and restaurant bill payment through OpenTable.

Examples of all the new cards as well as the old ones can be found on the Google Now site here. Below are a few highlights of the new apps.

Twitter To Give Google Access To Full Stream Tweets in May!

Apr 29, 2015 | 1,111 views | by Ritu Sharma
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Though details are bit sparse, but the Twitter “firehose” is coming to Google in May. Twitter’s CEO Dick Costolo said during the Twitter’s Q1 earnings call to expect the integration to be launched in May, but that he did not have a specific date to share. He also mentioned that Twitter is talking with Apple to introduce Twitter content into Spotlight search on iOS and OS X devices.

Facebook Launches Video Calling For Messenger!

Apr 28, 2015 | 1,101 views | by Ritu Sharma
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messenger video call image 1 Facebook Launches Video Calling For Messenger!

Facebook announced a new feature for its Messenger app on iOS and Android platforms: video calling. Now, Messenger users will be able to have a face-to-face chat!

Facebook announced the news on their official blog, and told more about the new feature:

YP Launches “Audience Extension” Tool For Audience Retargeting!

Apr 28, 2015 | 850 views | by Ritu Sharma
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YP has rolled out a new tool namely Audience Extension that uses first party search data to help brands find lookalike customers on other sites. Audience Extension will allow brands to broaden the reach of online campaigns by leveraging search data around purchase intent.

Facebook Takes A New Step In Local Search With Its Latest App “Hello”!

Apr 27, 2015 | 1,050 views | by Ritu Sharma
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Facebook is stepping ahead in the world of local search with the testing of its latest app “Hello.” Hello will enable mobile users to search for people on Facebook, as well as businesses using either their specific company name or category. Once found, users can call with one tap. This is presumably similar to Google's tap-to-call feature. The app also enables to get directions to the location.

Bing To Provide Long Answers In Search Queries From Third-Party Websites!

Apr 27, 2015 | 966 views | by Ritu Sharma
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Bing would be now providing detailed answers to your queries at the top of their search results, pulled or sourced from third party websites, somewhat how Google does with their knowledge graph answers. This step will likely anger publishers as much as when Google started doing this.