Facebook took a major step towards showing relevant ads to users, irrespective of the device they use. The social network officially introduced Atlas at the Advertising Week 2014 in New York. The revamped Atlas will allow advertisers to be a part of the online and offline process & show ads even when the users are not on the social network itself. The news of the launch was reported earlier this month by Ad Age and The Wall Street Journal.
Last week, Google introduced improvements to bulk upload features within the AdWords interface for helping advertisers upload multiple changes with simple spreadsheet editing.
With the help of the new updates, advertisers can
- Download spreadsheets as well as make changes offline
- Upload the updated spreadsheet back into their account exactly where they want to make the changes
Yahoo has officially announced that it is shutting down Yahoo Directory on December 31, 2014. However, if you have not been using Internet for a couple of decades you probably haven’t heard of the site.
Yahoo Directory is the product which led to Yahoo’s rise in the first place. Before Google, it was one of the most important search engines started in 1994 by David Filo and Jerry Yang. It was a human-edited directory of websites which were organized into various tiers.
Recently, Google rolled out Ad Customizers for helping large scale PPC advertisers scale text ad creative. This new feature shows highly relevant ads to advertiser’s customers, even when sometimes they have over thousands of products, promotions and services changing by the day.
Ad customizers use a number of inputs including information about the advertiser’s business details like price, product and promotional timing on campaigns, keywords or ad groups for generating timely and relevant ads.
Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Google is now sending out a new form of notifications via the Google Webmaster Tools after you verify a new website in Google Webmaster Tools for the very first time.
The new message has the subject “Improve the search presence of your web site domain name”. It then lists out five steps that you need to follow for improving the search presence.
Amazon has good news for its Twitter users, the American international e-commerce company just before the holiday season has introduced #AmazonWishList hashtag to let you add items to your cart without leaving Twitter.
Amazon in a press release said that if you discover a Tweet from your favorite brand, artist, expert or a friend with an Amazon.com product link, you just need to add '#AmazonWishList' to the reply on Twitter and the product is added to your Amazon Wish List.
The latest version of Panda Update – the filter that penalizes thin or poor content – has been released. In a Google+ post, Pierre Far announced that a slow rollout began this week and will be continued into next week. As told by Google 3% to 5% of search queries will be affected, depending upon the location.
After the introduction of local inventory ads AdWords in the U.S. last fall, Google has now expanded the availability of these ads to other countries as well. The countries include France, UK, Japan, Australia and Germany. Local inventory ads which were previously known as the Local Product Listing Ads have been designed to make local inventory and stores accessible to people who are shopping online.