There are many changes observed during the holiday season when the shopping mania sets in. Search queries increase in massive numbers and there is fluctuation of inventory as demand increases on specific days. Management of spikes in the search volume on brand as well as product queries and efforts to work towards making product feeds correctly reflect inventory are particularly important concerns during this period. Google has recently announced updates to enable retailers to ensure their Shopping campaigns operate efficiently without any problems. For assisting retailers to plan and handle the massive surges that come about on Black Friday and Cyber Monday, the search engine has added Auction Insights to Shopping campaigns. The Auction Insights enable advertisers to observe how they fare against competitors and employ this information when formulating bidding strategies.
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Is social media promotion taking all the free-time away from your hectic schedule? Just because everything on Twitter, Facebook, YouTube & Google Plus feels so slow, you want to speed up your browsing?
This Friday's Infographic is your shortcut to social media. Most of us don't know that these social media platforms have nice keyboard shortcuts. Here's quintly unleashing these wonder keys for you.
Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Google had made an announcement on Google+ that call extensions now support local forwarding numbers. Businesses can now show searchers local numbers, which may increase the chances of them calling your local business.
Here's what Google said, "starting today, ads with call extensions set up to use Google forwarding numbers can now show a local Google forwarding number, where available".
Post release of Android 5.0 Lollipop, Google has been focusing on redesigning its app with regard to the material design. Maps is the latest to get a redesign by the team and new version will be coming to iPhone & Android in the next few days.
Apart from the new look & feel, Google Maps has been designed to make life easier with new local search features.
The Google Consumer Surveys publisher network – a new way for website owners to monetize the content on their site is now open for sign ups. While your visitors will have to answer a few survey questions to access your content, you will earn money for each question answered.
Facebook advertisers will now be able to see analysis of their ads on the basis of audience, budget, bid, and targeting. Thanks to Ad Grader, a third party tool, which will analyze News Feed ads and offer grade & tips for improvement, free of cost.
The Ad Grader will analyze News Feed ads to provide grade (A through F). It will also give actionable tips so that brands can improve their ad units.
Google in its Google Analytics G+ account announced that a new AdWords reporting feature called Treemaps is coming to the software.
Treemaps will offer AdWords advertisers a quicker insight into their ad performance. As told by Google, these will enable advertisers to "visually identify trends and trouble spots across your account with speed and insight that you don’t have when looking at numbers alone". Treemaps display "hierarchical data using nested rectangles, showing positive results in green, and lagging results in red, speeding up your decision process," Google added.
After brining dynamic insertion to a whole new level, Google has now launched bulk editing for ad extensions and campaign settings. It will eliminate the process of making changes in the extensions and settings within AdWords user interface for one campaign or ad group at a time.
Marketers can now edit sitelink extensions, location targeting, ad rotation, and more on multiple campaigns at once. This will reduce the management hours and improve the performance of marketers.