Consumer marketers are spending millions of dollars annually for brand promotion on social media networks. When an advertising campaign is run on Facebook and Twitter, there are plenty of steps involved and the process is lengthy.
Today’s Infographic by SocialCode, explains the life cycle of a social ad campaign using a fictional ice cream brand Summertime Sweets.
Google has now added the Webmaster Tools Verification for Google My Business. This was announced by Google’s Jade Wang in the Google forums. She explained that from now on, if you have verified a page for your business, you may be verified on Google My Business instantly. This is only possible if your website is already verified with Google Webmaster Tools.
Google recently announced the addition of product ratings in the form of review counts and stars on Product Listing Ads in the Google search results. Product reviews help shoppers in making wise purchasing decisions.
This 5-star rating system represents aggregated rating and review data for the product which has been compiled from multiple sources including third party aggregators, merchants, editorial sites as well as users.
Google Analytics has recently announced the addition of bots and spider filtering. This was posted on Google+ by Matthew Anderson of the Google Analytics Team. This addition will make it easier to understand the real traffic that comes to your pages.
Bing has recently launched the Bing Site Safety Page to protect users against malware infected sites. The page allows all Bing users to understand why a certain site is being flagged, for how long has the warning been there, and when did the last scan take place. The announcement was made by the Principal Development Lead at Bing, David Felstead.
Twitter provides a great opportunity to businesses to build their brands by engaging with their customers. Just tweeting every now and then is not enough. To be effective on Twitter you need to engage with the conversation about your brand, monitor your brand and tweak your tweets accordingly.
According to The Wall Street Journal, Google has removed over 100,000 links since the “right to be forgotten” ruling of the European Court of Justice (ECJ) came into effect in May.
The figure came out just a day after Google, along with Yahoo and Microsoft, met with European data regulators for discussing the search engines' handling of the ruling. The report also claims that Google has removed a majority of such requests, a number that could even exceed the 100,000 mark.
We all know Google is the most popular search engine but do we know how big is it? Statistics reveal 191 million people visited various sites of Google, in November 2012.
An average of four billion hours of YouTube videos were viewed monthly in 2012. In 2013, worldwide internet traffic dropped by 40% when certain Google services went offline for just 5 minutes. Google Maps has now passed 20 petabytes of storage.
Google announced the introduction of dynamic sitelinks via the Inside AdWords blog. The dynamic sitelinks are automatically generated sitelinks that are displayed below your ad text, it makes connecting potential customers to relevant pages on your website easier. Google explains it as another example of AdWords tools that add value to your ads while saving time as well as simplifying campaign management.
Shop.org and Forrester Research recently published a study which reveals that search marketing including paid and SEO was the most effective customer acquisition tactic for 85% retailers surveyed. According to the research, paid search was the channel most heavily invested in.
According to 75% survey respondents PPC drove more revenue in 2013 than 2012. 19 % respondents said that paid search accounted for over 50% of their marketing budgets.