Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
5 Remarkable Tools That Will Make Your Content Happy
Bing has released dual updates, adding the new hotel booking feature in collaboration with TripAdvisor besides updating mobile search results for including deep links, time stamps and other such details.
Now users searching for a hotel using Bing will be able to see the reviews and data about the hotel apart from selecting dates and getting rates all through TripAdvisor in as many as 22 countries and 14 multiple languages.
Facebook will soon introduce the call-to-action buttons for web pages indicating that the feature will be launched in the US within the coming few weeks and globally next year, though several page administrators have already accessed the features before the official announcement by the Facebook.
The 7 calls to action to be available for pages are as follows:
As the year ends, it is time to rewind and recall the videos and entertainers which enthralled and captivated audiences in 2014. It was Comedy nights with Kapil which topped the slot but independent video creators also scored big time such as TheViralFever and AIB, which created a huge storm on YouTube. Net users caught on to YouTube viewing spoof parodies of leading politicians and news anchor. AIB’s Genius of the year video featuring Alia Bhatt exposed Bollywood’s sense of humour and this amazingly comic video came in second. The seatbelt crew video carrying social message on road safety became viral and attained the 7th spot in the top ten videos which trended this year.
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Google has announced the revamp of reporting feature available in AdWords for video. While the video campaigns were still isolated from other AdWords campaigns, new reporting changes will make it easier for advertisers to measure the performance.
Advertisers running TrueView video campaigns will be able to access the insights in AdWords. The new dashboard will pull more data from YouTube, so advertisers will not have to toggle back and forth between YouTube analytics and AdWords to see the overall performance of their videos in terms of organic traffic & from ads.
A Google spokesperson has revealed that it will now be providing Penguin algorithm updates on a constant basis, by optimizing as it proceeds further. The spokesperson send marketing website Search Engine Land’s Barry Schwartz the following statement regarding recent queries about the holiday Penguin updates:
“That last big update is still rolling out — though really there won’t be a particularly distinct end-point to the activity, since Penguin is shifting to more continuous updates. The idea is to keep optimizing as we go now.”
Google announced it is now releasing its mobile friendly label within the snippet of research results for mobile. While this label was released officially 3 weeks ago, but now the label is going global.
Google has included the mobile-friendly label in all languages and all localized versions of the Google Mobile Search now use it.
Google has released a completely redesigned version of the AdWords Editor. This Editor now provides support for many bulk editing features which have been recently included in the web interface. The new Google AdWords Editor also has induced a new functionality and utility to the desktop tool.
To assist publishers connect more effectively with their audience Facebook has announced organic targeting and a fresh set of tools and enhancements to insights as well as analytics.
Here’s a brief summary of the fresh tools:
Facebook has made it easier to target posts more accurately for Pages. This is akin to how ads can be targeted and boosted based on certain audience interests. This capability is being extended by Facebook to all organic posts.