Ritu Sharma

About the author: Ritu Sharma

Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.

Monitor Ad Campaigns on the Move via Twitter App!

Jul 2, 2015 | 500 views | by Ritu Sharma
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There will now be no trouble managing your Twitter ads! The new feature introduced to the Twitter iOS and Android apps helps oversee your twitter ad any time and anywhere you choose.

The new graph icon on your profile leads to the Twitter Ad’s interface, showing you how the account’s ad campaigns are scoring with a comprehensive look at engagements impressions, expenditure per engagement , overall expenditure and the cost of the engagement.

Google Survey for Side-by-side Comparison of Websites in Search Console

Jul 2, 2015 | 471 views | by Ritu Sharma
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Google has asked webmasters if they want the ability to view multiple sites at the same time in Google’s Search Console. If you think it will benefit you, now is the time tell Google.

The search engine has given two examples of how combining the sites might work – an updated console including mobile and international subdomains, or an integrated Search Analytics report using all URL versions of a site (both http and https).

Buyable Pins Now Accessible for US iPhone and iPad Users!

Jul 1, 2015 | 793 views | by Ritu Sharma
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The buyable pins introduced by Pinterest are now accessible to iPad and iPhone users in the U.S. This has provided the marketers with a popular platform to sell their wares. Renowned brands like Macy’s, Neiman Marcus and Nordstrom have joined Pinterest.

Other noteworthy brands that are making use of the buyable pins feature, are the clients of Demandware, like Gardener’s Supply Co. and Michael’s. Shopify stores like Poler Outdoor Stuff and SOBU also add to the list.

Google+ Brand Posts Disappear from Knowledge Graph Cards!

Jul 1, 2015 | 886 views | by Ritu Sharma
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Google+ brand posts will find no mention on Knowledge Graph cards now. These will appear just like other social updates in the search results. Google has discontinued the practice of displaying Google+ posts of several brands.

As a Google spokesperson stated, the step was taken to bring in more consistency. However, those who like networking on Google+ need not feel disheartened as posts will still appear within the search results page. It is just that these have been removed from the Knowledge Cards.

Facebook Announces The Addition Of ‘Videos’ Tab To Page Insights!

Jun 29, 2015 | 1,156 views | by Ritu Sharma
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Facebook has announced a new addition today. This useful new addition will help the page owners gauge the success of their videos across the custom date ranges.

Earlier, the page admins were only able to track the video metrics on a video-by-video basis. But now, with the introduction of the new “Videos” tab in the page insights, the admins can view the overall performance of all the videos posted across their chosen date range.

Google Mobile Search Carousel Gets Pinterest Pins, Vines, Houzz & Food Network Recipes!

Jun 29, 2015 | 1,054 views | by Ritu Sharma
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Google has expanded the mobile search results carousel to include content from Pinterest, Vine, Houzz and The Food Network, besides the news publisher content.

Google has announced this on Google+ that now you can find this carousel while viewing the Pinterest pins, Vines, Houzz idea books or Food Network recipes. The carousel will let you slide from left to right through the content items under the search result snippets.

Bing Makes Homepage More Informative With Audio Icon!

Jun 26, 2015 | 962 views | by Ritu Sharma
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With the addition of an audio icon, Bing has made its homepage more informative.

In addition to watching a video about Bing’s homepage, the users can now also hear more about the theme. For instance, today, Bing’s homepage features the Sacramento National Wildlife Refuge. So, when the users will visit their homepage, they get to see a video of geese flying over the park. When the users will click on the audio icon on the bottom-right of the screen, they will get to learn more about the video and also hear the geese calls captured by the Cornell Lab of Ornithology.

Google Removes Emojis From Search Results!

Jun 23, 2015 | 1,270 views | by Ritu Sharma
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While many brands are experimenting with emojis in everything, from URLs to title tags, Google stuck to its promise to remove emojis from titles in the search results.

Expedia was the first website to start using using emojis in search results in late April. For instance, a search for beach rentals might include a wave emoji. Soon, other brands followed the suit that worried Google, as per May 5th Google Hangout. Webmaster trends analyst, John Mueller announced that Google would be soon removing the emojis. He stuck to his word, and the emojis disappeared this morning.

Twitter Introduces New Product Pages And Curated Collections!

Jun 23, 2015 | 1,074 views | by Ritu Sharma
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Twitter has announced that it is beginning to introduce two new features that will make it easier to discover products and places.

twitter product pages 1 Twitter Introduces New Product Pages And Curated Collections!

So, the next time you happen to see a tweet recommendation regarding a product to buy or a place to visit, it may might be embedded with one of these new product and place pages.

Bing’s Video Search Results To Now Include Bigger Thumbnail Images & More Info!

Jun 20, 2015 | 1,396 views | by Ritu Sharma
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Bing has enhanced its video search experience by appending larger thumbnail images and the additional information for each video result and the moving “related searches” inline with the original search.

The new layout will provide an easier and faster video search experience, according to Bing.

Now, Bing’s video search results include channel, the upload date and view count details for each video, in addition to increasing the thumbnail image size.