Ritu Sharma

About the author: Ritu Sharma

Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently overseas Content Marketing operations of Page Traffic in India.

Bing Ads Revamps the Change History Report Look!

Sep 16, 2014 | 536 views | by Ritu Sharma
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Bing Ads has introduced a new look for its change history report. You can now experience improved usability and enhanced performance with the updated change history page.

The Bing Ads Change History tab which is located in the Campaigns page offers an instant visual picture of how your changes affect your campaign's performance.

Robots.txt Update Tool Added to Google Webmaster Tools!

Sep 15, 2014 | 948 views | by Ritu Sharma
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If you have made a few errors with your robots.txt file by letting Googlebot crawl something you simply did not want it to or if you accidentally blocked Googlebot, you have to wait till Googlebot picks up the new robots.txt changes.

Top 10 Digital Marketing Articles of this Week: September 12, 2014!

Sep 12, 2014 | 1,152 views | by Ritu Sharma
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Here is our list of favorites of this week’s best posts around digital marketing. We have categorized them into content marketing, social media, search engine optimization, email marketing and link building. Go through them and let us know how you liked reading them.

Content Marketing

Infographic: The Recipe for the Perfect Social Media Posts!

Sep 12, 2014 | 1,214 views | by Ritu Sharma
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PerfectPost V5 Infographic Infographic: The Recipe for the Perfect Social Media Posts!

If you want more people to click on your social media post and visit your website, you have to actually optimize your posts for each platform separately. Small factors can decide the success or failure of your social media campaign and ensure that it is seen and shared widely.

Facebook Gives Marketers More Control over Ads with Changes in Power Editor!

Sep 12, 2014 | 1,081 views | by Ritu Sharma
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Just about a week ago, Facebook made a few changes in the Power Editor Interface and into the hands of marketers. The changes included a new bulk import option for ad targeting types and a better preview pane for News Feeds ads. Facebook quietly rolled out these changes on 4th September, but is scaling the capability globally in the next few weeks.

Google’s Webmaster Tools API updated!

Sep 12, 2014 | 1,056 views | by Ritu Sharma
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Google has updated the Webmaster Tools API, making it consistent with other Google APIs. Google says that the new API makes it easier to authenticate for apps or web-services and provides access to some of the main features of Webmaster Tools.

The New Webmaster Tools API lets you:

  • List, add, or remove sites from your account. As of now you can have up to 500 sites in your account.

3% Queries Impacted Due to Bing’s Keyword Stuffing Spam Filter!

Sep 11, 2014 | 1,031 views | by Ritu Sharma
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Bing had rolled out a spam filter a few months ago which was aimed to check the URL keyword stuffing. With the help of the spam filter, Bing detects, filters as well as combats spam to improve the search quality overall.

The Principal Development Manager of the Bing Index Quality, Igor Rondel posted on the Bing Search Blog news that the spam filter which was rolled out a few months ago, had an impact on about 3% of all search queries.

Google Cuts-Off Ad Text to Highlight Extensions in Mobile Search Ads!

Sep 11, 2014 | 1,014 views | by Ritu Sharma
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Google has announced an improvement to the way ads look on smartphones. From October 15, 2014 the ad extensions will appear instead of the second line of ad text on your mobile search ads. The second line of the description may or may not appear, depending on how well it is expected to perform.

Mobile ads Uodate Google Cuts Off Ad Text to Highlight Extensions in Mobile Search Ads!

Google AdWords Editor 10.6 Rolled out with App Install Ad Campaigns Support!

Sep 11, 2014 | 1,015 views | by Ritu Sharma
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Google has updated AdWords Editor from version 10.5 to version 10.6. The upgradation was confirmed on Google+. The new version has the following features:

  • Manage your “Mobile app installs” campaigns.
  • Create app install ads.
  • Download your keywords and targeting settings, upload and check changes, make bulk edits
  • Changes to shopping campaigns
  • 25-character limit for sitelinks.
  • Replacement of “Delete” with “Remove.”

Google Introduces Free Voice Call Feature in Hangouts!

Sep 11, 2014 | 942 views | by Ritu Sharma
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Here is some good news for Hangouts users. They can now make voice calls from Hangouts on iOS, android and the web. Google made the announcement on its official blog. Users can not only call other Hangouts users for free, but also call numbers in the U.S and Canada without any charges, international calls are chargeable but the rates are very low.