Ritu Sharma

About the author: Ritu Sharma

Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently overseas Content Marketing operations of Page Traffic in India.

Penguin 3.0 is a Slow “Refresh” – Expect a Worldwide Rollout for Weeks and Not Days!

Oct 22, 2014 | 1,154 views | by Ritu Sharma
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The much awaited Penguin update was rolled out last week and webmasters are hoping that they will either recover from the penalty or lose ranking, if have even deviated slightly from the Penguin rules.

It's not just us who are surprised by the not-so-bitter impact that Penguin 3.0 has brought, the entire web world is making speculations about the update that has taken more than a year to create. All the guess work related to Penguin seems right now.

“Right to Be Forgotten” Notification Updated by Google!

Oct 20, 2014 | 1,001 views | by Ritu Sharma
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In the latter part of the month of May this year, the European Court of Justice had given the ruling that Google must remove results from its search engine which were judged to be “inadequate” and “irrelevant.”

Updated Notification

Google has now updated the message in a manner which provides greater clarity as well as a method to fight against link removal with more information forthcoming about the reason behind the removal of results.

Google Releases Fresh “Pirate Update” After Two Whole Years!

Oct 18, 2014 | 1,241 views | by Ritu Sharma
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After receiving criticism that it was not working hard enough to fight piracy, Google released a Pirate Update in the month of August, 2012. This system provided penalties for sites that violated copyright laws. The week after this, Google is going to issue a new update to change the system and make it more efficient for catching offenders while releasing those who have given up piracy.

Mobile is Where 30% of Google Ad Conversions Occur: Suggests Study!

Oct 18, 2014 | 1,145 views | by Ritu Sharma
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A study was recently conducted and published by Marin Software on Google ad conversions. The study found smartphone and tablet users constitute as much as 30% of conversions on Google ads.

The study concluded, “As mobile adoption grows, smartphones and tablets are taking more prominent roles in the customer buying journey… smartphones and tablets comprise about one third of ad conversions on Google and Facebook. The rise in ad conversions on mobile devices suggests consumers are becoming increasingly more comfortable using smartphones and tablets to complete online transactions.”

Google's Official Blog Advocates the Use of XML Sitemaps & RSS/ATOM Feeds!

Oct 17, 2014 | 943 views | by Ritu Sharma
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Debating on whether content on websites should include sitemaps or just set up RSS/ Atom feeds, webmasters can now rely on Google's official BlogSpot for the answer to that question. Google advocates the use of both XML Sitemaps as well as RSS/ATOM Feeds for ensuring optimal crawling.

Top 10 Digital Marketing Articles of this Week: October 18, 2014!

Oct 17, 2014 | 920 views | by Ritu Sharma
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Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

Content Marketing

25 Ideas to Transform Ho-Hum Infographics into Something Extraordinary

Weekly Infographic: Creating an Optimized Content Strategy!

Oct 17, 2014 | 926 views | by Ritu Sharma
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7 steps for an optimised content Weekly Infographic: Creating an Optimized Content Strategy!

Do you know that B2B companies that blog see 67% rise in leads per month than the companies who don’t. However, to get benefited from content, you need an optimized content strategy.

It's Official: Twitter to Show you Tweets from People you Don't Follow!

Oct 17, 2014 | 943 views | by Ritu Sharma
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It seems Twitter is moving away from the strictly real-time feed behavior. In an official announcement, which may anger many followers, the social network has revealed that timelines of users will now include more than just the tweets from people they follow.

As told by Twitter, the move is made after a successful test which showed that most of the users like to see extra tweets in the mix. Trevor O'Brien, Twitter product team member in a blog post said:

Impressions for Organic Posts on Facebook for Brands Down by 50%!

Oct 16, 2014 | 998 views | by Ritu Sharma
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In a finding that is not very surprising for brands on Facebook, paid reach is far greater than organic reach on social networks as per a new Adobe report. It says that impressions for posts which are organic on social networks for the brands are down 50% this year as against last year. Conversely, paid impressions have risen by 5% in the same duration of time.

Google Analytics Introduces New Tag Manager Tools!

Oct 16, 2014 | 1,133 views | by Ritu Sharma
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Google Analytics has rolled out a new set of Tag Manager tools for users. This comprises new APIs, third-party templates as well as new user interface along with a host of other features.

Google says the fresh Tag Manager API enables users to personalize as well as customize their infrastructure and manage bulk user access more efficiently. According to the Google Analytics blog, “From creating and managing users to previewing and publishing containers and tags, the API provides all the power of the web interface.”