Only a small percentage of your website visitors convert into customers or connect with you through social media. The most effective way to gain more audience on Facebook is to target people who have visited your website, used your mobile app or signed up for your email list. With the help of simple Facebook Ads setup, you can reach past visitors and convert them into Facebook fans.
Google head of search Amit Singhal has revealed in his Google+ post that Google has made more than 890 improvements in Google Search in past one year.
In 2009, Google told to have made 350-400 changes to search and the numbers increased to 550 in 2010. Matt Cutts in a video in 2010 said that Google makes one change per day to its core search algorithm. Amit Singhal said that the 890 improvements are search specific but also go well beyond algorithms. User interface changes, Google Now, auto-complete, and many more enhancements are a part of the number.
Squidoo will be closing its doors shortly. Seth Godin, the founder and the owner of Squidoo announced that HubPages has acquired the social content platform which was founded in 2005.
The interesting point here is that both these websites were hit really hard by the panda update. What we need to see in the coming months is that will transferring content from one panda victim to another be of any use?
A/B testing offers a host of benefits to online marketers including lower bounce rates, higher clickthrough rates, and more sales. It is correct that A/B testing enables you to convert your visitors into real paying customers.
This Infographic by Lander explains how and why should you run an A/B test. It also tells you how long should you be running the test and what exactly do you need to check.
Google has introduced Website Call Conversions, a feature that will delight AdWords advertisers for sure. It will allow the advertisers to track all the calls after a visitor arrives on the website by clicking an ad.
If you use Google+ in your marketing mix and wonder why you are not getting +1s, shares and comments like others, you might be doing it the wrong way.
This infographic by CircleCount.com and Digital Information World shows what kind of content dominates Google+ with +1s, shares and comments and what is the best format to create posts for facilitating engagement.
Discover some of the most interesting and informative articles we found across the web this week. Unfold them and explore what people are talking about in content marketing, social media, search engine optimization, email marketing and link building.
- 8 Ways Content Marketing Catapults Your Brand Relevancy
If properly executed, content marketing can be a great branding tool. Read the article to know how you can use this powerful medium for your business.
In a recent announcement, Bing Ads explained that it has expanded its reporting features by adding a Top Movers report for added visibility into an account's performance. Bing Ads also said that its top movers report would give a snapshot of significant changes to advertisers' accounts and possible reasons behind the fluctuations.
Yahoo has launched the new version of its eCommerce platform, Yahoo Stores that will enable small business owners in having a PCI compliant site. The service will offer built-in SEO, responsive theme and the ability to manage it all with an iPhone.