Ritu Sharma

About the author: Ritu Sharma

Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently overseas Content Marketing operations of Page Traffic in India.

Now, Login to Multiple Google Accounts at the Same Time!

Nov 1, 2014 | 296 views | by Ritu Sharma
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Small changes announced by Google can be as significant as the larger ones. Search engine giant Google recently made an announcement that will impact the users considerably. In the Google Ads G+ account, it has been recently announced that users can be logged onto numerous accounts at the same time without opening multiple browsers. This has simplified the work flow as users can now move between multiple Google accounts without logging in and out again and again.

Google Rolling Out New Report to Show Ad Performance in Automated Extensions!

Nov 1, 2014 | 330 views | by Ritu Sharma
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Automated extensions is a new term term for what were previously known as annotations. These extensions are essentially consumer and seller ratings which populate automatically in AdWords ads.

Google has recently announced that annotations is a term which will no longer be used. Instead, automatic extensions will be used. Google has also said that the Reporting and Help Center documentation will be showing this change as well. Within this new announcement, Google has also new automated extensions report is going to be released.

Top 10 Digital Marketing Articles of this Week: October 31, 2014!

Oct 31, 2014 | 870 views | by Ritu Sharma
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Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

Content Marketing

7 Content Marketing Tips For When You Lack Time & Resources

Weekly Infographic – The Dark Side of Content Marketing!

Oct 31, 2014 | 813 views | by Ritu Sharma
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Do you know that 27 million pieces of content are shared everyday but only 21% marketers think they are successful at measuring the ROI of content? It is surprising to know that 48% marketers still do not have a documented content marketing strategy.

small Weekly Infographic   The Dark Side of Content Marketing!

Searching for GIF Images Gets Easier on Bing with the New Animated GIF Filter

Oct 31, 2014 | 767 views | by Ritu Sharma
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Bing made an official announcement on its blog that a new filter has been added within Bing Images which enables viewers to see animated GIF images. As told by Bing, the addition is a part of the search engine’s quest to improve UX so that users are able to find image content more easily.

Gif 1 Searching for GIF Images Gets Easier on Bing with the New Animated GIF Filter

Google Adds Review Alerts & Review Respond Ability to My Business App, Upgrades AdWords Express App!

Oct 30, 2014 | 922 views | by Ritu Sharma
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Smartphones play an important role in determining the way to the budget of a small business. Marketing budgets are undoubtedly influenced through mobile devices and the exposure they give. In fact, as far as vendors of local marketing services are concerned, the most efficient way for reaching as well as retaining interested small businesses is the mobile device.

Google Adds Mobile Usability Reports as a New Feature to Webmaster Tools!

Oct 30, 2014 | 1,013 views | by Ritu Sharma
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Mobile is expanding at a fast pace in terms of usage as well as screen size. Keeping this in mind, Google has added the Mobile Usability feature to Google’s Webmaster Tools.

This new feature enables identification of issues pertaining to mobile usability with graphs so that progress can be tracked. Mobile friendly sites can be easily accessed via smartphones. Google’s Mobile Usability reports display issues such as flash content, fixed-width viewports, missing viewport (important meta-tag for mobile pages), tiny fonts, content not sized to viewport, as well as clickable links/buttons too close against each other.

Google Goes Global About the Flash Warnings Issued to Mobile Users!

Oct 30, 2014 | 947 views | by Ritu Sharma
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Google recently began displaying flash warnings to mobile users within the search results in US English. This was supposedly expanded on a global scale earlier in October, when Pierre Far from Google made the announcement regarding the flash warnings on his personal page in Google+.

Google announces renaming of few Adwords Columns to Match Google Analytics!

Oct 29, 2014 | 989 views | by Ritu Sharma
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Google recently announced on Google+ that it will be renaming a few columns within Google AdWords. The search engine giant has made this announcement at a forum discussion which was recently centered on this topic.

It also reported that this naming convention has a high level of consistency with Google Analytics. During the forum discussion, Google declared that,”three of the Google Analytics reporting columns in AdWords will be re-named to match the corresponding column names in Google Analytics.”

Change in Reviews Plus the 5 Star Rating System on Facebook Underway!

Oct 29, 2014 | 977 views | by Ritu Sharma
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Facebook appears to be revamping its presentation of the reviews of pages for local places. This is alongside the accompanying scores in the 5 star rating system. The procedure for letting people post ratings and reviews in the page remains the same, but the look has changed.