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Ritu Sharma

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Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.

Google takes search a step ahead by recently announcing the launch of “donate” button to some non profits in knowledge cards in the Google search results. Now, when you search for any US-based non-profit organization, a donate option will reflect that will let you make charity payments in just a few clicks and taps.

Google clarified that the feature is only available to those non profit organizations that use Google for Nonprofits, which is accessible to all free of cost. Google hopes that “more people opt in” for this.

In some local knowledge panel results, Google has begun to yield more information about some local businesses, particularly big companies with many local venues.

Additional tabs of information are being shown above the local panel for (a) locations (b) about, and sometimes (c) Google Posts.

Knowledge Panels are not displayed when the new packs are present in SERPs.

The first user to identify this change in Google search results, Sergey Alakov, said it “looks like Google started combining knowledge panels and local packs in mobile search results for businesses that have a knowledge panel displayed for their brand name search and local presence in the user’s area.”

Google is now expanding the focus of its Google Trends, a web facility that lets anyone track what the world web searchers are looking for in both real time and non-real time. They are now going to provide even more real-time data on the popularity of search terms. The service now includes data from more Google products beyond web search with the addition of search data from verticals like Google News, Shopping, Images and YouTube.

Google Trends’ added data will allow users to explore search results in different ways than was previously possible. Below is the quick demonstration and test of the new features. Lets have a look at an example of Taylor Swift.

Google has taken a step further, by implementing a subtle, new change to search results across mobile and desktop.

Earlier PowerPoint Presentations (PPTs) and PDFs were uploaded to websites, and were indexed as raw files in the search results.

Now, all the PPTs and PDFs that are produced in the Google’s search results, will be indicated with new labels.

The new labels for PPTs and PDFs in the Google search results are easy to identify while skimming through the results. The feature makes the search a bit more organized and faster.

With the launch of Firefox Quantum, Mozilla released the most important update to its browser. Its lighter, faster and you should definitely give it a try. Other than the improved browser, you’ll also notice another change: Google is now the default search engine again.

Mozilla announced that they have terminated their search deal with Yahoo and the new version of their browser, named Firefox Quantum (Firefox 57) which is 2X faster and consumes 30% less space will feature Google as the default search engine.

Google is updating and working on the look of its product-oriented knowledge panels on mobile to show even more details about the particular item or product in the search results.

In an example by Vlad Rappoport (the image below), the shopping knowledge panel has a blue header providing details about the product and a new carousel featuring third-party editorial reviews and separate tabs for stores in addition to reviews with a number of different options and features, like videos, to provide a one-stop resource for product info.

You can reach more than 2 billion people through Facebook to advertise your product, service or idea, but it’s hard to do so. Here’s a good news for all advertisers, Facebook is trying to ease down this task a bit.

On Tuesday, Facebook rolled out new features to lower the barrier for brands to advertise internationally. The four new tools span an option to streamline campaigns aimed at audiences that speak different languages to tools that can be used to find audiences in different places.

Direct website visits and the traffic it creates is said to be the most influential factor in organic search, followed by numerous other factors. The study, conducted by SEMRush, narrowed it down to a list of the top 17 ranking factors, many of which are related to on-page engagement.