I had a my share of laugh when I noticed this advertisement at one of the billboards in Gurgaon!
This advertisement is about a Yoga camp that is probably targeted at all the tech-fanatics of the web-world who are working for various tech companies in Gurgaon.
This Yoga Camp is conducted by the very famous Yoga Guru of India- Swami Ramdev ji.
The ad says "Ready to try Google Chrome for efficient browsing minutes after release and hesitant to try pranayama (a form of breathing exercise) for efficient living even centuries after discovery".
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Yoga marketing in a specific niche… they say riches are in the niches