Dec 1, 2008 116 reads by Navneet Kaushal

Chinese search giant Baidu has received lots of suspicions for its so-called “Baidu Bidding Ranking program”. China Central Television and main competitor Google were the main critics of the program run by Baidu.

News has spread that some competitors have even filed a lawsuit in the local court to get a justified answer.

Baidu gave a prompt response on this issue stating that it has closed all the bidding rank campaign because of some quarrel generating keywords. Along with this, Baidu has strengthened its governing policies regarding Bidding Ranking program. More remedial measures are now expected to be carried out in order to regain Baidu’s high public recognition.

CCTV criticized Baidu by saying that it only wants money and pays a little attention on checking the legal status of all the bidding ranking advertisers.

Now the question that comes in our mind is: Will the Baidu issue influence general public to look for an alternative search engine? There is nothing to be afraid of, until Google can catch up. But according to a study, it has been found that Google can not catch up with Baidu for the coming 1 or 2 years because Google does not have any idea of market and its all about

According to Sterne Agee & Leach analyst James Lee “there might be some consumers, who found their way to unlicensed private clinics and other health centers by finding their ads, when searched for health related topics on Baidu”.

E-commerce times stated that such damage to Baidu’s reputation can provide more strengthening opportunities to Google because Chinese consumes will now view Baidu’s search results less pure than Google.

But according to a report, Baidu was not actually doing anything illegal as there are no laws in China, which can prevent Baidu from accepting ads from such organizations. Baidu does not even have the responsibility to find out the legitimate nature of these organizations.

All such claims have sparked widespread criticism about Baidu and this is affecting Baidu’s stock as well. CEO of Baidu, Mr. Ronin Li has promised to take action against the matter. He also told that Baidu has removed the keywords for all the four clients named in the report. Baidu is now checking the licenses of all the hospitals and pharmaceutical companies listed in its website.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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