Baidu & Microsoft Integrate Paid Search Service

Dec 15, 2006 | 148 views | by Navneet Kaushal
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Baidu and Microsoft anounced a strategic alliance on paid serach service. Under the alliance Microsoft willl display Baidu's paid search listings on the SERPs of certain Microsoft websites, including MSN, Live, and other partner websites in China.

According to the press release :

"Microsoft is committed to bringing innovative online services and software, including search services, to Chinese Internet users," said Erik Johnson, General Manager, Microsoft Online Services Group, Greater China. "China is one of our most important markets and the strategic alliance with Baidu will help us provide new opportunities for advertisers which will further enhance our search business in China."

"Baidu's partnership with Microsoft recognizes the huge potential and rate of growth of the Chinese online search market", said David Zhu, COO of Baidu. "We are delighted to share our rich business experience and channel resources with our partners and contribute to the overall development of the Chinese search market."

4.thumbnail Baidu & Microsoft Integrate Paid Search Service

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Baidu & Microsoft Integrate Paid Search Service
4.thumbnail Baidu & Microsoft Integrate Paid Search Service