Google Analytics announced that its new benchmark reports will be rolling out over the next few weeks. This will allow analytics users to compare the performance of their website to competitors.
The announcement stated that analytics users can select reports from 1,600 industry categories, 1,250 markets as well as 7 size-buckets, with metrics by location, channel or device category dimensions. Benchmarking can help analytics users in setting meaningful targets and spotting trends occurring across industries.
The reports also include a heat map feature for identify areas where more resources or time could be applied for better results.
Vacation rental company Twiddy.com claimed that Google Analytics benchmark reports vastly improved the company’s email marketing efforts. Ross Twiddy, the company’s CMO said “It was clear we were missing a huge opportunity in email marketing.”
Google also said that Twiddy.com used the new reports for evaluating data-points that made an impact on conversion rates. Ross Twiddy claimed that the company’s email marketing average open rate increased to 48% and earned a 40% click through rate after applying the learning from the benchmark reports.
Users can find the new Benchmarking reports in the “Audience” section of the reporting interface. The reports will be available to users who have opted-in to share the data anonymously.
To access the reports, users need to simply check the “Share anonymously with Google and others” box in their Google Analytics account settings tab of their account admin page. To know more about Benchmark reports, click here.New Benchmark Reports Coming Soon to Google Analytics!,