A recent news in the SEO world has come up which says that Google Local Business Ads launches their new Beta version. This act is a result of dual effort by Google Adwords and Google Local, who plans to implement new strategies to bring response driven advertising to Google Local Business Ads.
Google Local Business Ads include features like mapping, text and search offerings from the Google which would be available for both small and large brick and mortar businesses in the US, Canada and UK. The process is said to result in a trifecta of effective local advertising.
However, the personnels at Google say:
"Whenever a user enters a query that matches advertisers’ chosen keywords and business information, up to three local business ads may appear as “Sponsored Links” below the user’s Google Local search results. The ads display in two parts: a highlighted listing in the search results column and a map marker that expands to show additional business details when the user clicks on the ad title or the marker itself."
visit search engine watch blog for a step by step procedure of the Google Local Business ads campaign, where Barry Schwartz shares his own experience of uploading a campaign for his development business.
Google Local Business ads contains your business name, two description lines, your URL, and your business address in the form of highlighted listings. Moreover, there is also an information window which expands from the map marker, and would display an optional phone number and image along with your standard business information. With all this being implemented, the next step would to run the text-only version of each local business ad automatically on the Google.com and various other sites in the search network. However, this text-only version of your ad is positioned and priced just like
other ads running on Google. For a detailed discussion visit Google Adwords.