Nov 13, 2014 113 reads by Navneet Kaushal

The AdWords reporting interface will now have two new reports around bid strategies. Google made an announcement on Google+ while informing advertisers that in case they haven't seen the new reports yet, there's nothing to worry about as these will be rolled out over the next few days.

The new reports will help advertisers analyze their CPAs better.

Two New Bid Strategies Reports Added to AdWords

Report A: Strategy-Level Report

It shows the performance of bid strategy at a glance, so that you can compare the metrics such as cost, conversion, and CPA. Moreover, you can make changes in the bid strategies right from the report, thus saving time & effort.

Report B: Bid Strategy Status Report

It also includes a bid strategy status to show if the strategies are running at their full potential. There are also a few different states of strategies, including the "learning" status which means the bid strategy needs to be optimized. The "limited" status means you have to make changes to a bid strategy before it can be fully optimized.

Two New Bid Strategies Reports Added to AdWords!, 5.0 out of 5 based on 1 rating
Navneet Kaushal
Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic Buzz as one of the well know digital marketing blog.
Navneet Kaushal
Navneet Kaushal
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