Big Advertisers Increase Search Spending

Apr 12, 2007 | 3,244 views | by Navneet Kaushal
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The search engine marketing industry is all set for growth owing to significant increase in spending by big advertisers. According to MediaPost, Jupiter Research has found that companies with annual revenues exceeding $50 million plan to spend 25% more on search engine marketing. While these advertisers form a significant 26% of total advertisers, another 28% of advertisers will be spending 11% to 25% more.

According to the report, these positive anticipations don’t have much to do with marketers realizing the potential of search. In fact, the higher spending is because of “keyword inflation, complex campaign management and methods of tracking the success of search engine marketing.” 

4.thumbnail Big Advertisers Increase Search Spending

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Big Advertisers Increase Search Spending
4.thumbnail Big Advertisers Increase Search Spending