Oct 16, 2006 115 reads by Navneet Kaushal

Bill Slawski, wrote an excellent post '20 Ways Search Engines May Rerank Search Results' at SEO By The Sea. Bill explains, "Search engines try to match words used in queries with words found on pages or in links pointing to those pages when providing search results.

Often, the order that pages are returned to a searcher are based upon an indexing of text on those pages, text in links pointing to those pages, and some measure of importance based upon link popularity."

"Before pages are served to a viewer, however, they may be reranked for one reason or another." Here are a few possibilities listed by Bill:

1.  Filtering of duplicate, or near duplicate, content
2. Removing multiple relevant pages from the same site
3. Based upon personal interests
4. Reranking based upon local inter-connectivity
5. Reranking and removing results based upon mobile device friendliness
6. Reranking based upon additional terms (boosting) and comparing text similarity
7. Reranking by looking at blogs, news, and web pages as infectious disease

Bill concludes by saying that the list is no a comprehensive listing of documents or processes but it does cover a lot of different possibilities.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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