Bing Ads has announced the latest version 11.2 for Bing Ads Editor supporting custom ads for native ads, efficiency updates and callout extensions.
Bing said, “Custom ads for Native give advertisers the ability to provide ad copy for Bing Native Ads that is different from their search ad copy. Native ads perform better when they explain benefits and entice users to read more about a product and service, as opposed to a typical call to action in a search ad.”
Each adgroup and campaign can have upto 20 extensions associated.
Bing Ads Editor 11.2 Supports Custom Ads for Native Ads, Callout Extensions, and Efficiency Updates!,