In a recent official blogpost, Bing announced the release of Bing Shopping Campaigns in Bing Ads Editor v11.4 across markets where shopping campaigns are available (US, Australia, Germany, France, and UK).
Advertisers can now create, update, or delete shopping campaigns using Bing Ads Editor. Campaign Type attribute to the Campaign Entity has been added which lets advertisers create either Shopping campaigns or Search and Content campaigns. Bing has also added a new Shopping tab in the editor pane, where advertisers can set your Store ID, Country/Region of sale, and Campaign priority.
Bing said, “We heard your feedback – bulk managing product groups is not easy. Even if you use Bulk Operations, the need to have a parent product group ID for each product group is cumbersome. So now, not only are we supporting product groups in Bing Ads Editor, we’ll also be removing this restriction. The product group field now contains the complete path, which enables you to make changes without a parent ID. Additionally, with the complete path in product groups, you can quickly see the parent product groups without having to trace back to the parents one by one. This format aligns with product groups exported from AdWords Editor, so you can directly take the exported file from AdWords Editor and import it using Bing Ads Editor.”
Product Ads can be easily managed in bulk in Bing Ads Editor. Each ad group however requires a corresponding product ad in order for the ads to be served.
Associate your Bing Merchant Center’s store ID to the imported campaigns from Google. Bing shopping campaigns, product ads, and product groups can be imported easily from the AdWords account.