Bing Ads has unveiled Ads Express, a pay-per-click program for small local businesses. The program is said to be clearly modeled on the Google's AdWords Express program.
With the Ads Express program, businesses will be able to launch single ad campaign, which will be tied to their Bing Business listing. The ad can also be geo-targeted to be shown in specific locality.
Advertisers will be required to spend a minimum amount of $50 on monthly basis and will be able to control their spending. Bing Ads Express customers can use Facebook or any other page associated with their business.
The program will also give reports on:
- Detailed impressions
- Clicks and spend
- Top search queries that generate impressions
At present, the Bing Ads Express is available in beta version across 25 metropolitan areas (DMAs) in the US and for business across several categories. Bing says that it will be adding DMAs and categories to the program.
Get more information about Bing Ads Express, click here.Bing Ads Express Program Launched for Local Small Businesses!,