Oct 28, 2016 1095 reads by Ritu Sharma

Bing has announced the release of Shared Budgets in Bing Ads to make it easier for users to manage their daily budget.

Shared budget eliminates the need to set up and recalculate individual campaign budgets.

"Say you have a budget of $20 to be used uniformly between two campaigns every day. On a given day, Campaign A spends only $8 (of its $10 budget) because it got fewer impressions and clicks than usual. Using Shared Budget, if Campaign B is performing well Bing Ads will automatically allocate that unutilized $2 to Campaign B. This will increase the chance that any unutilized budget being used to drive more traffic."

Benefits

A single budget can be used by all campaigns under or by a subgroup of campaigns under an account. Reduce time spent manually calculating how to allocate budget individually amongst a significant number of campaigns.

Optimize your unutilized budget by having Bing Ads automatically allocate remaining budget to campaigns that are performing well.

Shared Budgets is available in all applications of Bing Ads (Web UI, API, Editor (read-only) and mobile apps (read only). It is available as a Shared Library in the WEB UI.

Bing Ads Introduces Shared Budget

Shared Budgets, however is not supported with import and Google Sync currently.

Bing Ads Introduces Shared Budget, 5.0 out of 5 based on 1 rating
Ritu Sharma
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
Ritu Sharma

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