Bing ads has announced structured snippets which enable you to highlight the specific aspects of your products and services that are important for your business.
“You first choose a header, such as ‘Brands’, to provide context for whatever it is you’d like to highlight. From there, simply specify snippets of text you’d like to pair with your header. For example, ‘Windows, Azure, Xbox, and Skype’ are all Microsoft brands.”
- A minimum of three snippets is required; we'll show as many as space allows (up to ten)
- Campaigns and ad groups can associate with up to twenty Structured Snippets
- Structured Snippets are not clickable and should not duplicate info already contained within an ad
These snippets are currently available to the advertisers in the US only and will be rolled out globally over the coming weeks.Bing Ads Introduces Structured Snippets!,