Oct 5, 2016 1095 reads by Ritu Sharma

In a recent blogpost Bing Ads announced that they are now giving users more control in setting bid adjustments by device. This will help the advertisers manage their campaigns more effectively across each device type. You will now be able to target tablets separately from PCs with different bid adjustments.

With Expanded Device Targeting advertisers will be able to set individual by adjustments by device type, thus getting more control in audience targeting.

“We are expanding the range to +900% for each device type – PC, Tablet and Mobile, as well as adding the ability to completely opt out (set to -100%) from displaying ads on Tablet and Mobile. With these new controls, you can segment by device to tailor your ad messaging specifically for them. When importing campaigns from AdWords, negative PC bid adjustments will be automatically adjusted to 0%, as it’s not supported in Bing Ads today.”

Sign Up to Pilot!

Are you interested in getting early access to this feature?

  • If you don’t have an account team, please send your request to bingads-pilots@microsoft.com (all we’ll need is your Customer ID to get you started).
  • If you have an account team, please contact your account team to sign up for this pilot.
Bing Ads Opens Sign Up For Device Targeting Pilot!, 5.0 out of 5 based on 1 rating
Ritu Sharma
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
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