Bing has made enhancements to the targeting capabilities in Bing Ads. These updates are available in the latest version of Bing Ads Editor and V9 API.
- Improved Map Control: The map control has been enhanced to allow you see the outlines of the locations you have targeted or excluded. You can also add or remove targets from the map control.
- New Radius Targeting: Bing has improved the radius targeting, allowing users to target at a more granular level. You can now also specify the radius in kilometers. Earlier only predefined increments were allowed as the radius. The new radius targeting however, allows for 1 to 500 miles or 1 to 800 km in increments of 1 mi/km.
- Location and Radius Targets in the Same Campaign/Ad Group: Both location and radius targets can be added now in the same campaign or ad group.