In May 2012 Bing added the “Snapshot” feature to its search which allowed users to get answers at a glance in the middle column of the Bing search result page. Dr. Richard Qian, a significant member of the Bing team explains that this feature has been, “designed to develop deep understanding of the world around us not only as a collection of entities (people, places and things) but also the relationships between those entities. Inside the Bing engineering team, we call this technology Satori, which means understanding in Japanese.”
Today, Bing announced some major updates to the Snapshot feature which will provide the users an edge over Google search.
The first update is made to the People feature of the search. Bing has enhanced the search results which now includes much more detailed information about celebrities, professionals, leaders as well as friends. Users searching for a person will now come across many more details of his life.
Bing informs, “Now, when you're looking for information on a new colleague, you’ll see things such as where they went to school, where they have worked as well as related searches for people.”
For searches made for famous people and celebrities, Bing informs that the search reulst are now going to feature “social information from Facebook, Twitter and Klout for celebrities, making it easier to find their official social media pages in one place. Similar to professionals, we’re also showing what else people searched for related to that celebrity. For example, when searching for John Kerry, you will see summary information, alongside photos of Hilary Clinton, President Barack Obama and former President George W. Bush.”
Another significant enhancement is made to place search on Bing which includes data related to people as well. For example, if someone searches for Mt. Everest, the search results will include information with links of people who have scaled the Mt. Everest.
Qian concludes by saying, "Together, these updates provide you with a greater level of understanding about the world we all live in, which we hope will make Bing more useful to your everyday life. This is a long journey, and we expect to deliver a number of additional improvements in the weeks and months ahead".
Bing is for sure showing great improvements at a rate much faster than Google. And owing to the recent reputation Google has acquired in their quest for removing spam, Bing may actually prove to be a worthy replacement for other search engines. Can Bing replace Google someday? Do share your thoughts.
Navneet Kaushal
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