The change will take place this Summer and with the change, Bing will no longer pass the query data to the webmasters. The (not provided) saga will be expanded from Google to Bing, where the marketeers won’t be able to learn in detail as to how the searchers are finding their sites through the top two leading search engines.
Over three years ago, Google began doing this and now Bing has taken the decision to make the switch.
According to Duane Forrester from Bing, “while this change may impact marketers and webmasters, we believe that providing a more secure search experience for our users is important.” He added, “with this change, you will still be able to see Bing as the origin (referrer) of the encrypted traffic, though analytics tools you are using to analyze your traffic generally have their own, proprietary way of including this information in their search reports.
Also, Bing says that you can get “limited query term data” from the below mentioned sources:
1. Search Query Terms Report in the Bing Ads UI or API
2. Adopt Universal Event Tracking
3. In Bing Webmaster Tools search reportsBing Announces To Encrypt Searches Over TLS!,