Jun 16, 2015 113 reads by Navneet Kaushal

Bing has announced that they will begin encrypting their searches over TLS. So instead of http://www.bing.com, the referrals will now come from https://www.bing.com.

The change will take place this Summer and with the change, Bing will no longer pass the query data to the webmasters. The (not provided) saga will be expanded from Google to Bing, where the marketeers won’t be able to learn in detail as to how the searchers are finding their sites through the top two leading search engines.

Over three years ago, Google began doing this and now Bing has taken the decision to make the switch.

According to Duane Forrester from Bing, “while this change may impact marketers and webmasters, we believe that providing a more secure search experience for our users is important.” He added, “with this change, you will still be able to see Bing as the origin (referrer) of the encrypted traffic, though analytics tools you are using to analyze your traffic generally have their own, proprietary way of including this information in their search reports.

Also, Bing says that you can get “limited query term data” from the below mentioned sources:

1. Search Query Terms Report in the Bing Ads UI or API

2. Adopt Universal Event Tracking

3. In Bing Webmaster Tools search reports

Bing Announces To Encrypt Searches Over TLS!, 5.0 out of 5 based on 1 rating
Navneet Kaushal
Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic Buzz as one of the well know digital marketing blog.
Navneet Kaushal
Navneet Kaushal
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