Todd Schwartz on Bing's Blog is giving some tips on optimizing the photos and graphics for image search. He is talking about optimization techniques recommended by the Bing's top image developer. Here are some:
Alternative Image Text (alt text) Matters
If you want better optimization, properly describe the photos with alternative text tags and make sure that the text within images is also optimized.
Appropriate Naming of Image Files
If the file name describes the image properly, it will have improve relevancy.
Watch Frame Breaking
If the site attempts to break frames, the search engine will find it difficult to display the image correctly in the search. Test your site against the search engines.
Schwartz also talked about the importance of image search at the Image Search Session held at SES San Jose a few weeks ago. He also shared the image search data from comScore for June 2009.
Recommend this story
Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Website Notes, DevWebPro, SEO Article and Web Help Now among many others.
@pagetraffic
{ 3 comments… read them below or add one }
Nice research by Bing really images can help a lot in some industries like consumer goods, media etc.
Thanks for providing the image optimization tips.Really Nice.
Not a lot new here. What else can we do to improve our image relevancy in the eyes of Bing? How is optimizing your images for bing different than doing the same thing for google? if i just focus on google will that also help with bing?
{ 6 trackbacks }