Aug 29, 2009 118 reads by Navneet Kaushal

Todd Schwartz on Bing's Blog is giving some tips on optimizing the photos and graphics for image search. He is talking about optimization techniques recommended by the Bing's top image developer. Here are some:

Alternative Image Text (alt text) Matters

If you want better optimization, properly describe the photos with alternative text tags and make sure that the text within images is also optimized.

Appropriate Naming of Image Files

If the file name describes the image properly, it will have improve relevancy.

Watch Frame Breaking

If the site attempts to break frames, the search engine will find it difficult to display the image correctly in the search. Test your site against the search engines.

Schwartz also talked about the importance of image search at the Image Search Session held at SES San Jose a few weeks ago. He also shared the image search data from comScore for June 2009.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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