Bing search results pages will now come with TripAdvisor content & travel search capabilities. The travel site, TripAdvisor has made two Microsoft-related announcements about the inclusion of TripAdvisor content in Bing and release of Windows 8.1 app.
Bing SERPs will now display reviews & photos of TripAdvisor along with the hotel price comparison tool of the travel site. The full content library of TripAdvisor including hotels, attractions, and restaurants will also be available to Bing.
TripAdvisor's blog revealed more about the Bing integration:
"In the U.S., we are partnering with Bing to embed TripAdvisor’s price comparison tools, traveler reviews and photos within search results on Bing.com. Now, when you search for somewhere to stay on Bing, you’ll have instant access to our community’s reviews and ratings without needing to leave the page. And, if you have specific dates in mind, you can see which hotels are available and at what price. You can go from thinking about where to go to being ready to book in a matter of seconds".
It is still unclear if the partnership is an exclusive deal with Bing or start of a broader third party content syndication program.
Here are some of the screenshots we were able to pull out. Photo credit goes to Search Engine Land.Bing Integrates TripAdvisor Tools, Content Into Search Results!,