Bing Integrates TripAdvisor Tools, Content Into Search Results!

Nov 22, 2013 | 1,560 views | by Navneet Kaushal
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Bing search results pages will now come with TripAdvisor content & travel search capabilities. The travel site, TripAdvisor has made two Microsoft-related announcements about the inclusion of TripAdvisor content in Bing and release of Windows 8.1 app.

Bing SERPs will now display reviews & photos of TripAdvisor along with the hotel price comparison tool of the travel site. The full content library of TripAdvisor including hotels, attractions, and restaurants will also be available to Bing.

TripAdvisor's blog revealed more about the Bing integration:

"In the U.S., we are partnering with Bing to embed TripAdvisor’s price comparison tools, traveler reviews and photos within search results on Bing.com. Now, when you search for somewhere to stay on Bing, you’ll have instant access to our community’s reviews and ratings without needing to leave the page. And, if you have specific dates in mind, you can see which hotels are available and at what price. You can go from thinking about where to go to being ready to book in a matter of seconds".

It is still unclear if the partnership is an exclusive deal with Bing or start of a broader third party content syndication program.

Here are some of the screenshots we were able to pull out. Photo credit goes to Search Engine Land.

Trip Advisor Bing Integrates TripAdvisor Tools, Content Into Search Results!

Trip Advisor 2 Bing Integrates TripAdvisor Tools, Content Into Search Results!

Bing Integrates TripAdvisor Tools, Content Into Search Results!, 5.0 out of 5 based on 1 rating
1.thumbnail Bing Integrates TripAdvisor Tools, Content Into Search Results!
Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
1.thumbnail Bing Integrates TripAdvisor Tools, Content Into Search Results!
1.thumbnail Bing Integrates TripAdvisor Tools, Content Into Search Results!