Oct 25, 2016 113 reads by Ritu Sharma

Bing has unveiled a brand new campaign creation workflow to help advertisers run a more successful campaign.

“Bing Ads has been rapidly evolving with new ad extensions, bidding options, targeting enhancements, and a stronger, faster platform. It’s time that the campaign creation workflow reflects the features and optimizations that can help you excel in Bing Ads. Today, we are excited to unveil an all new campaign creation workflow designed to help you hit the ground running with a campaign that is successful from day one.”

Bing Introduces New Campaign Creation Workflow

On entering you will first have to select your marketing goal for the new campaign. This marketing goal will be used to recommend feature or defaults to give the right start to your campaign. Regardless of the goal selected, the campaign will have the access to all features.

On the same page, you can also see shortcuts to other campaign setup tools: Keyword Planner, File Import, and Google Import.

Bing Introduces New Campaign Creation Workflow

You can now quickly copy the campaign settings from an existing campaign. It’s also easier to set up the locations where you want your ads to appear.

Bing Introduces New Campaign Creation Workflow

“Choosing keywords can be cumbersome and research-heavy for many advertisers. We now offer improved keyword suggestions to help you target the right search results. These suggestions can even be based on a URL from your website. For each suggestion, we show how popular, how costly, and how competitive each keyword is. Not only that, but we also automatically group keywords for you into ad groups based on relevance. * By organizing your keywords into multiple ad groups, you can better target your ad copy and your bids to the different sets of search queries you want to show up for.”

Bing Introduces New Campaign Creation Workflow

Advertisers now have access to ad extensions library, and Bing will highlight the ad extension that align with your marketing goals. Furthermore, instead of being limited to only one ad for your entire campaign, you can now set up multiple ads and easily manage them all in one page.

Bing Introduces New Campaign Creation Workflow

In the end you can set the budget and bidding options. Bing will provide performance estimates based on the campaign set.

Bing Introduces New Campaign Creation Workflow!, 5.0 out of 5 based on 1 rating
Ritu Sharma
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
Ritu Sharma

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