Bing announced the details for their future update which will improve how it delivers mobile-friendly search results to mobile users. Bing’s approach, however, is not unlike Google’s although there are some differences.
First difference is that Google announced the date when the update will roll out, while Bing opted to be vague about it. They have not given an exact date, but have said that it will be launched in the next few months. Another difference is how Bing has promised to maintain a balance between mobile-friendliness and relevance. Google’s mobile search no longer includes pages that aren’t mobile friendly, but this may not be the case with Bing. Bing says that the non-mobile friendly web pages may still be included in the mobile search results if the content on the page is determined to be the most relevant to the user’s query.
The search engine, on their blog quoted, “While the changes will improve ranking for mobile-friendly pages, webpages that are highly relevant to the given query that are not yet mobile-friendly will not get penalized. This is a fine balance and getting it right took a few iterations, but we believe we are now close.”
Here is the criteria set by Bing for determining mobile-friendliness:-
Bing detailed its criteria for ranking mobile friendly web pages. In addition, the company will soon be releasing a tool for testing whether or not your site meets Bing’s criteria.
- Navigation – The menus, buttons and links on the page should be large enough. They should also be spaced well apart to aid touch-based navigation.
- Readability – The text on the page should be readable without requiring zooming and lateral scrolling to access specific content.
- Scrolling – The content of the web-page should fit within the device width, without the need for horizontal scrolling.
- Compatibility – The content needs to be compatible with the device. For example, if the page contains a video it must be viewable on mobile devices.
All of the above factors will need to be in placed in order for Bing to consider a website truly mobile-friendly.
This update will be rolled out “in the coming months”, and Bing says you can expect more details to be revealed nearing to the launch.Now, Bing Will Also Launch Its Own Mobile Friendly Algorithm!,