Recently Bing launched a new Ads Tool – Campaign Planner. The tool will enable advertisers to sort marketplace data into verticals, sub-verticals, and product types in order to help advertisers understand competitors and measure performance against industry benchmarks.
The newly launched tool will also allow the users to select a target audience. A vertical from a drop down menu will allow for insights into that audience using metrics, including search volume, average CPCs and device performance. For further insight, verticals can also be divided into sub-verticals and even specific products.
Keywords tab shows the most popular keywords for verticals. It also shows impressions, average CPCs, CTRs, and search volume for each keyword. Frequently-assessed products can be saved into a Favorites folder so they appear at the top of the page each time users log in to the Campaign Planner.
To glean insight into competitors’ behavior, you can select the Competition tab. The tab provides ad coverage and average position for an advertiser’s 10 closest competitors. You can save that data into an Excel file for later use.Bing Launches Campaign Planner To Help Advertisers Understand Competitors!,