Bing said, “In the era of push notifications and shared posts, publishers face constant pressure to get their content discovered and in front of as many readers as possible. To support the publishing community in a way that delivers on our users’ needs, we are launching the Bing News PubHub, a portal that enables more publishers to submit their news websites. Verified publishers—big or small, international or local—will reach Bing users with their fresh, relevant, and diverse content.”
How to start?
News publishers have to ensure that they are following Bing Webmaster Guidelines and verify ownership of the website using Bing Webmaster Tools.
Bing mentioned few criteria used to evaluate the news websites:
- Newsworthiness – Report on timely events and topics that are interesting to users. Content that doesn’t focus on reporting, such as how-to articles, job postings, advice columns, product promotions, is not considered newsworthy. Similarly, content that consists strictly of information without including original reporting or analysis, such as stock data and weather forecasts, is not considered newsworthy.
- Originality - Provide unique facts or points of view. Faced with numerous sources frequently reporting similar or identical content, originality or uniqueness becomes a critical way to determine the value to a user of an individual story.
- Authority – Identify sources, authors, and attribution of all content. News sites with authority maintain the highest level of trust and respect from our users.
- Readability – Create content with correct grammar and spelling, and keep site design easy for users to navigate. Advertising should never interfere with the user experience.