Bing Gives Localized and Personalized Search Results!

Feb 14, 2011 | 2,540 views | by Navneet Kaushal
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A Bing Search Blog post says that it has started returning localized and personalized search results. This means that the result listing of a search will differ from place to place and also based on the previous search history of the person. This also means that there will be lesser normal search at Bing too.

Now Bing will automatically tailor search results based on your physical location. Citing an example for localized search, the blog says, “In the past, if you were looking for information related to where you are, you would need to include the location as part of the search. For example, if I wanted the websites of Seattle pizza joints I might try “Pizza in Seattle.” Today, I can simply type “Pizza” and Bing will immediately recognize where I am, in this case Seattle, and provide a link to a popular local pizza place directly in the results.”

Before: searching for “pizza”

Image 17 300x180 Bing Gives Localized and Personalized Search Results!

After: Searching for “pizza” with tailored results based on physical location

Image 22 300x169 Bing Gives Localized and Personalized Search Results!

On the personalized search feature, the blog has another example:

“we’re introducing a feature that helps Bing present the most relevant website based on an individual’s previous searches. Here is where we really begin to see our theory come to life to show that different user behaviors benefit from different thinking around personalization.

We know about 30% of queries are “navigational” queries – meaning a user is trying to find a particular website like Facebook, Expedia, or the New York Hilton. Now, if a user issues a query such as {acs} the most relevant result for that user is not necessarily the same as that for the majority of people in the U.S. To numerous users with an interest in pursuing a career in chemistry, the most relevant result may be the American Chemical Society, but to someone interested in how they can get involved in the fight against cancer, the most relevant result is more likely to be the American Cancer Society.”

Image 31 300x141 Bing Gives Localized and Personalized Search Results!

Suppose, in this latter case, the chemistry fan selects American Chemical Society . Our research shows that users commonly re-issue such navigational queries and the intent of that user rarely changes. This new personal search feature uses this human behavior as its core premise – if Bing thinks a user is trying to “re-find” a site, the relevant result is promoted to the top position on the page: ”

Image 41 300x140 Bing Gives Localized and Personalized Search Results!

Additionally, if you type “things to do” into the Bing search box, Bing recognizes your location and conveniently serves “Top 10 things To Do” in the area where you are running the search from, as the second link in the search results. However, this feature is only available in the U.S. as for now. “There is much more to come,” says Bing. These features might not come as something so novel for people who have been using Google as they (Google) have already been doing it for years now.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Bing Gives Localized and Personalized Search Results!
4.thumbnail Bing Gives Localized and Personalized Search Results!