Nov 4, 2011 114 reads by Navneet Kaushal

The Bing team announced that Bing for mobile is now using HTML5, to support better browsing experience. The new version of the Bing for Mobile app for iPhone and Android was announced on the 2nd of November and Bing is quoted as saying, “the updated version uses HTML5 to blend the mobile browse experience with the app experience so you get a consistent and fast mobile search experience whether you’re using from your browser or the Bing app.”

This updates Bing for Mobile app is available in versions that are fit for Apple iOS devices (iPad, iPhone, and iPod Touch) and also support the Google Android run smartphones and tablets. The announcement led the tech experts’ attention to the fact that the app was built on HTML5 instead of Microsoft’s own Silverlight multimedia display technology. It is to be noted that Silverlight is equipped to run on iOS and Android, still Bing Mobile chose HTML5 as the platform.

The reason for the same is as quoted from Bing, “Using HTML5, our goal is to build a mobile experience that leverages the unique capabilities of the different platforms, including camera support and voice search, while making the functions the apps can provide consistent across the platforms and in the future callable by engines to help people get from search to doing.”


What Does The App Do?

The new features that come with the app update are:

  • Maps/List Split View: This will give the users a cool way to view business listings and directions and a map in a single view. Consequently the location of the search query will become really easy to see. This split view also works for driving directions and transit.
  • Deals: For the shopping fans, the app will support one-stop deal shopping and convenient mobile phone access for local deals. This is supported by more than 100 dealers all across the USA.
  • Video Domain: This was introduced in October on, the new video domain is now available on iPhone.
  • Transit/Real-Time: This is an Android specific app that will show transit routing/real-time transit and news. All features that were previously only available on

Who Gets The New App?

The new app is at the moment available for iPhone and Android devices across the United States. To get the updated app, go to the Android Market. The Verizon Android users need to go here for the app. The Apple users can go to the iPhone App store to download the updated app for better mobile browsing.

Why Was Windows Phone 7 Left Behind?

This question has been doing the rounds that Microsoft brought its Bing for Mobile app for Android and iOS first and not for its very own Windows Phone 7. Bing is quoted as saying that the app for Windows platform is coming soon, “We're working to release the same consistent experience for RIM and Windows Phone 7 devices in the future, and will share more details as they become available.”

This decision by Microsoft seems sensible as Android and iOS, comprising the bulk of the smartphone market need apps first. In order to get Bing high on the choice of mobile users, Microsoft let go of the OS wars and launched the app for its competitors first.

What do you think of Bing’s move and the app? Share your views with us.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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