Bing Outshines Yahoo! to Become the Number 2 Search Engine

Sep 16, 2010 | 1,752 views | by Navneet Kaushal
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According to the latest Nielsen report MSN/Windows Live/Bing Search went past Yahoo! to become the No. 2 search engine in the U.S. It has garnered 13.9% share of search volume in August 2010, with an increase of 0.25% delta, from the previous month. Google like always, still holds the top place with a share of 65% of all U.S. searches. Placed at third place, Yahoo! managed only 13.1% share, with a decrease of 1.2 % share from last month.

A year-over-year comparison, shows that Google has seen a very little change in its share percentage of search, while Yahoo! has seen a small but gradual decline. It has gone from a 16.0% share to 13.1%, a relative drop of 18%. On the other hand, MSN/Windows Live/Bing’s share has seen an upward trend, with its share increasing from 10.7% to 13.9%, within a year.

Picture 6 Bing Outshines Yahoo! to Become the Number 2 Search Engine

After the merger of Microsoft and Yahoo!, Microsoft Bing has officially started powering part of Yahoo! searches since last month. So, if that is calculated then, Bing would represent a 26% share of all searches in the U.S.

4.thumbnail Bing Outshines Yahoo! to Become the Number 2 Search Engine

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Bing Outshines Yahoo! to Become the Number 2 Search Engine
4.thumbnail Bing Outshines Yahoo! to Become the Number 2 Search Engine