Jun 14, 2012 114 reads by Navneet Kaushal

Microsoft Bing has teamed up with Encyclopedia Britannica to add more data to its search results. It was announced on Thursday by the search engine that it will include Britannica Online answers directly in the Bing results page. With this new feature the company has made it easier for users to find details on the topics they search for.

Bing Partners with Encyclopedia Britannica to Search Results!

The searched answers will provide a quick overview of the subjects, useful facts and figures with a thumbnail image and other quick facts relevant to the topic. It will also allow users to choose from a list of online encyclopedias like Britannica, Qwiki, Wikipedia and Freebase.

The overall purpose of Bing to team up with Encylopedia Britannica is to easily deliver relevant information to the users and in a way, the search engine will try to catch up with Google which has a dominant lead in the search market for a long time.

Since the launch of Bing in the summer of 2009, it has been trying hard to give Google a tough competition. So far, the Bing has failed to give Google a fight but this new feature is expected to turn the tables for the company.

Bing has of late made a number of changes to its search interface including three column search results and other changes. What do you think of this partnership with Encyclopedia Britannica? Smart enough?

Bing Partners with Encyclopedia Britannica to Search Results!, 5.0 out of 5 based on 1 rating
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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