Oct 22, 2011 115 reads by Navneet Kaushal

It's official now. Yahoo search is powered by Bing, whether it is a desktop search or a mobile one. Yahoo has given the lead to Microsoft Bing. The only exception is of Korea where this algorithmic transition has not yet happened.

Yahoo Powered Bing

As Yahoo declared that the transition process is complete, and also explained why Korea remains outside the loop, “Yahoo! has completed the algorithmic transition to Bing in all global markets (except Korea), across desktop and mobile, for all Yahoo! and syndication traffic. This has been a huge effort spanning 20-plus months involving many people across Yahoo! and Microsoft. Only Korea, which involves a three-way integration between Yahoo, Microsoft and Daum, remains, and is expected to complete by the end of the year. ”

This process of transferring the search algorithms started in August 2010, when Yahoo Search stopped providing their own algorithmic search results in the USA and Canada. The process of transfer has been slow and they have moved one country at a time, whilst Yahoo handing over their search technology and search engine to Microsoft.


The transfer process has not been easy, as Yahoo explains the process, “We had to confirm Bing could handle Yahoo’s capacity across multiple global datacenters, including new ones that were brought online to serve the needs of the Search Alliance. The fact that all the cutovers went remarkably smoothly and were essentially non-events from an operational perspective is a testament to the thorough job both teams did. ”

Yahoo Bing

Now, the transition is nearly complete, with the exception of Korea. And that too will be done by the end of 2011. The transition wave reached Australia, Brazil and Mexico, and then Yahoo UK was powered by Bing. The Bing Yahoo Search alliance reached Asia markets in September, and now it is nearly done.

This transition is for organic search only. Paid search transition is still mid way. Do you think this search alliance will impact Google in any way? Do leave your comment.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
Most popular Posts
Upcoming Events
Events are coming soon, stay tuned!More