Jun 14, 2012 114 reads by Navneet Kaushal

Bing came up with few updates to its interface. Unlike Google, rather than sharing surface-level information  about dozen of changes last year, Bing chose to go fairly in-depth on three changes along with the corrections. 

Bing May Search Updates!

Here’s a look at what Bing mainly focused on:

  • The first was correctly identifying the URLs that Bing can correct. For example, searchers that misspell Facebook’s domain name as Bingc.om (and other similar errors) are now getting the correct top result – Bing’s home page.
  • The second effort involved expanding Bing's ability to model the types of errors that users make based on how they use Bing. By recognizing patterns in billions of logs, the company will be able to fix common spelling errors in URLs
  • The third effort was analyzed billions of sessions to find patterns so that users looking for sites like “swair.com” would eventually end up on the intended site “southwest.com”.

The major improvement in the Bing search update are Domain Cleanup, Recourse Links and Related Searches.

  • Removing Superfluous Recourse Links
  • Improved Related Searches
  • Improved URL Handling

By doing so, Bing has improved its relevance scoring for related searches to keep them on-topic.

Bing May Search Updates!, 5.0 out of 5 based on 1 rating
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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