Bing has announced the Bing Ads Marketplace Trends Interactive Website, a tool that will help marketers cultivate more data across specific industry verticals. This is second major step of Bing to provide advertiser data after it released in-depth demographic and reach data with slick charts and graphs last month.
The three main trend reports incorporate device targeting trends, location targeting trends, and time and ad scheduling trends. The targeting parameters reported by Bing have always been appreciated and the search engine is expecting good response from advertisers.
Device Targeting Trends
Both CTR and CPC information by industry/subindustry across desktop/table/mobile devices is shown on the chart.
Location Targeting Trends
This is an interactive map that displays CPC and CTR by state in a visual heatmap display.
Ad Scheduling Trends
A powerful visual tool, filterable by industry/subindustry, in the suite displays volume across device/day of week/hour of the day.
New Bing Tool to Help Marketers Gather More Data!,