Bing Updates Snapshot Feature by Updating Data on 150 Million New Entities!

Apr 3, 2014 | 878 views | by Ritu Sharma
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Bing announced that it has updated the Snapshot feature to add 150 million new entities. Some of the added entities include doctors, dentists, lawyers, real estate listings and so on.

The company confirmed in the post that it now tracks billions of entities and the relationships between them to render you the exact data instantly on search. If you search for a doctor, Bing will now display a Snapshot box with the address, phone number, specialty, experience and education of that particular doctor. In addition, typing a residential address, will pop up a real estate listing in the Snapshot box in conjunction with additional information like price and dimensions of the listing.

Snapshot Real Estate Bing Updates Snapshot Feature by Updating Data on 150 Million New Entities!

Taking a step further, Bing is trying to provide more insight about entities to users. If you search for Winston Churchill, you can now connect to his written work and his most famous audio clips right on the search results page apart from the comprehensive details about his personal life. Similarly, if you search for a particular university, Bing now provides a list of online courses offered by that university.

More Insight on Entities Bing Updates Snapshot Feature by Updating Data on 150 Million New Entities!

Bing confirmed in the blog post that it draws information from rich data sources and services across the web, such as Wikipedia, LinkedIn, IMDB, and Netflix. The “web actives” listed in the Snapshot box covers celebrities and other panjandrum who have a high social presence on the Internet. Interestingly, searching for a star not only gives details about his bio and career but also says who he had romances with.

Snapshot Celebrities Bing Updates Snapshot Feature by Updating Data on 150 Million New Entities!

Bing pulls data from Trip Advisor and Yelp to surface valuable information on restaurants, venues and hotels.

Snapshot Local Places Bing Updates Snapshot Feature by Updating Data on 150 Million New Entities!

Bing's new approach is rolled out on all desktop and mobile devices including iOS, android, and windows phone. If you are a Windows phone user, you can plan a night out via Bing by finding nearby places to dine, shop, park and also getting recommendations for “picks for you” depending on what you have been searching for, what your Facebook buddies enjoy and what is popular in that area.

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Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently overseas Content Marketing operations of Page Traffic in India.