Bing has announced that they are expanding the Facebook Liked Results by including them in the Bing search results. The latest integrated search results are currently being returned only to Bing users in the United States but any further announcement of bringing this expansion or integration to other parts of the world was not mentioned. Liked Results was introduced in Bing search in October, last year.
Lawrence Kim from the Bing Social Team said in regards to the latest Liked Results expansion that, “If your friends have publicly liked or shared any of the algorithmic search results shown on Bing, we will now surface them right below the result.” This means, if your friends have liked or shared a website, or link publicly on Facebook which is also listed in the Bing search results, the Facebook Liked status will also be shown in the search results along with the name and images of the persons who likes it.
Google has already done a similar integration, of social search into their search results, by assimilating results from social sites like Twitter, Flickr and so on. Therefore, some might even see it as Bing trying to level up with Google. However, what matters is the search benefits that Liked Results expansion will bring its users.
Below is an example of two different searches for the same topic on Bing, where the integrated Facebook Liked Results are also shown. The search run is for a bed and breakfast during a trip to Napa Valley.
Bing search result without Facebook Likes:
Lawrence also goes on to say that, “You may not see Liked Results on every query, but when it does trigger it's often a delightful experience. We are hoping that it will make searching on Bing more effortless and enjoyable. We are continuing to work with Facebook to make search more social and relevant, so please check back again for more updates!”