Bing’s Fireworks Index Shows which US State is Searching the Most for Fireworks on 4th of July!

Jul 4, 2014 | 1,079 views | by Ritu Sharma
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Its the fourth of July, the American Independence Day, and like every year there is a spike in the number of people across the US who search for “fireworks” on Bing. Bing has created a fireworks index, to give more insight on how Americans are using Bing to purchase and search for fireworks.

Bing Searches for Fireworks Bing’s Fireworks Index Shows which US State is Searching the Most for Fireworks on 4th of July!

The fireworks index is the number of searches containing the word “fireworks” divided by the total number of searches for a particular location on a specific day, showing the general level of interest in fireworks across different US states.

When we look at the geographic distribution of this index we find the north eastern part of the country, including Rhode Island and New Hampshire, is the most fanatical about fireworks. In the west, Washington State appears to be the most fervent about fireworks. Although the US state regulations do not allow Illinois, Iowa, Maine, Ohio, and Vermont to light fireworks but only sparklers, these states are greater than one standard deviation above the mean firework index.

State Level Index Bing’s Fireworks Index Shows which US State is Searching the Most for Fireworks on 4th of July!

The residents of Delaware, Massachusetts, New Jersey, and New York are also strictly prohibited from using fireworks. While New York seems to cooperate with the US regulations, the index finds Massachusetts and New Jersey one standard deviation above the mean. The comparatively high interest in fireworks among people from states with restrictions, shows residents living in a state with bans but bordering a state without them register a higher firework index.

County Level index Bing’s Fireworks Index Shows which US State is Searching the Most for Fireworks on 4th of July!

Shown above is the county map for a more detailed insight into fireworks interest. Washington county in Oregon has a high index in spite of the restrictions. New York, Vermont, New Hampshire and Maine also have restrictions but a higher index is seen in counties in this state which border states with no restrictions. In Maine, the counties bordering New Hampshire (the highest index state), reflect a high interest in fireworks.

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Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently overseas Content Marketing operations of Page Traffic in India.