Nov 25, 2014 113 reads by Navneet Kaushal

Black Friday is little than a week away and shoppers are raring to purchase items, as indicated by a Google study released recently that talks about the Black Friday online shopping trends for this year.

According to the study, Google culled data from different search trends and Google Consumer surveys along with leading trending purchases from Google Express.

Holiday Mobile Shopping Boom in 2014

Google has predicted that the holiday season this year will be more mobile driven than the shopping seasons to date. Shopping-related searches on Google via a smartphone have risen to 3 and half times their value last year. The holiday season is just starting but Google has found it is sending more mobile traffic to online retailers each week via Google Shopping as compared to the value at the peak of the holiday season last year.

Smartphones are taken with us each year and used to search for products prior to going to the store plus when one is on site. A key example of providing value prior to and during the shopping process is the release of Target’s newly upgraded application.

As per Google, about 50% of the 25 to 34 year olds employ smartphones for shopping or even browsing online even when they are in the line at a store for making a purchase. For meeting this need, Google has added more mobile features to Google Shopping. This includes increasingly detailed product information and 360 degree imagery.

Items People are Searching For

Google also has a good understanding of the top trending gifts for the holiday season as well as questions asked by individuals ins search queries about Black Friday and areas of the nation where the most searches are being performed. A sampling of some findings from Google Trends can be seen below:

Important Google Search Queries

Some of the most vital data for retail owners include insights into what is being searched for. Top questions being asked nowadays are:

  • What time do stores open on Black Friday?
  • What time does Black Friday start?
  • When does Black Friday end?
  • What to buy on Black Friday?

Top gifts being purchased this year include Game Consoles, Tablets, Wearable Technology (for instance, FitBit), Retro Toys including Ouija, Barbie Dream House, and My Little Pony, Warm Weather Gear and Jogger Pants.

Shoppers by Location For Black Friday

As per the Google study, 27% of Black Friday shoppers have already commended searching for good deals online. The highest volume of search has been shown in the following cities:

  • Westland, MI
  • August, GA
  • Louisville, K
  • Nashville, TN
  • Omaha, NE

Top Cities Receiving the Deliveries

Overnight or same day delivery is offered by Google Express in many areas. This search engine has provided an overview of the most important trending purchases by shoppers preparing for Thanksgiving in the largest US cities:

  • San Francisco: bananas, avocado, coconut water, and quinoa
  • West LA: disposable silverware, plastic cups, paper plates, tortilla chips, and garbage bags
  • Manhattan: cereal, almond milk, butter croissants, mini pretzels, and almonds
  • Boston: maple bacon chips, green pea crisps, and peanuts
  • Chicago: baby wipes, chocolate, sparkling juice, and orange juice
  • Washington, D.C.: whole-wheat crackers, fruit snacks, diet soda, and diced tomatoes

Google is focused on understanding how purchasing decisions are being made by Black Friday shoppers and top trends for the 2014 holiday season.

Black Friday Shopping Trends Uncovered by Google!, 5.0 out of 5 based on 1 rating
Navneet Kaushal
Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic Buzz as one of the well know digital marketing blog.
Navneet Kaushal
Navneet Kaushal
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