Blue For Your Business: Google Adds Blue Location Marker in to its AdWords!

Feb 5, 2011 | 2,047 views | by Navneet Kaushal
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Google has made an addition to its AdWords ads. A blue location marker has been launched in to AdWords as part of the location extension-enabled ads. Now when you check your listings using the AdWords, your listing will be marked with a distinctive blue color location marker (looks like the red location marker pin), making it stand out from other businesses.

The blog post said that “With the new format, we expect potential customers to be able to find local businesses more easily. Rather than seeing multiple addresses and maps on the page, your customers can see all relevant, nearby locations in one place with quick links to get directions on Google Maps. Your promoted business will appear in this new integrated format whenever we infer that a potential customer is looking for local information and your ad qualifies to appear above the search results.”

This said 'blue location marker' has been launched outside the United States as well, which is pretty delightful. Now users will find it easier to spot their location extension-enabled ads listing directly on the map.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, one of the oldest SEO Company with offices in Chicago, New Delhi and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
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{ 3 comments… read them below or add one }

selena Gomez February 5, 2011 at 05:32

Google launched blue location markers in to Adwords ads and tie them to the same colored marker on the adjoining map to make your listing stand out amongst the other businesses.
Google has been playing with what they call "location extensions" since 2009 in various forms. "Today, we're introducing a way for your location extension-enabled ads to show directly on the map. We'll be integrating information from ads with location extensions into the Place Search map on Google.com. On the map, your location will be marked with a distinctive blue pin," the Adwords blog reported.

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gerald stidham February 9, 2011 at 23:17

Interesting, this is helpful information as I just launched a new brick and mortar business. Done some research on using adwords to promote my business, but this blue marker extension feature may get me to actually try it.

Thanks

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Legal Documents February 11, 2011 at 12:09

Thanks body,Your information is really interesting and useful .

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