Brands & Businesses: Use Structured Data Markup to Add or Modify Social Accounts in Knowledge Graph

Jan 16, 2015 | 1,582 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 4.0/5 (3 votes cast)

Google has started to display social media accounts other than G+ for the businesses and brands in the knowledge graph box, as reported by Search Engine Land.

Nike 1024x481 Brands & Businesses: Use Structured Data Markup to Add or Modify Social Accounts in Knowledge Graph

Right now, Google is pulling profiles from Google+, Instagram, Facebook, Twitter, YouTube, LinkedIn, and MySpace & displaying only the most relevant ones while responding to the user's search query.

Google enabled an expansion of the feature for pop brands, artists, and certain public figures in November.

If your business is missing a profile or the search is pointing to a result that isn't your preference, you can add structured data markup to your site by using schema.org vocabulary and JSON-LD markup formate. Google has also given a help document t sharing instructions on how to do that. Some of the basic requirements are:

Brands & Businesses: Use Structured Data Markup to Add or Modify Social Accounts in Knowledge Graph, 4.0 out of 5 based on 3 ratings
4.thumbnail Brands & Businesses: Use Structured Data Markup to Add or Modify Social Accounts in Knowledge Graph

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Brands & Businesses: Use Structured Data Markup to Add or Modify Social Accounts in Knowledge Graph
4.thumbnail Brands & Businesses: Use Structured Data Markup to Add or Modify Social Accounts in Knowledge Graph