Ahmed Bilal on Search Engine Journal gives us an interesting post on how to buy links and avoid Google detection. Ahmed says that one simply use 'smart’ paid links to deliver the benefit of editorially earned organic links without being detected as a ‘paid’ link by Google.
Ahmed explains buying of links which he terms as ‘under the radar’ with the help of examples.
Site B wants to buy a link on Site A. Their webmaster uses the following process:
- Searches Site A for a set of pages that are most relevant to what Site B offers.
- Prepares two options – a new page that ‘builds’ upon this set of pages (with links to Site B along with links to authority sites in the niche), and updates one page from this set, adding almost 50% more information as well as links to Site B (and other authority sites in the niche).
- Contacts Site A, presents both options, makes an offer, and waits.
He further says that it might just work:
Yes, because webmasters love the idea of making money from their website.
Yes, because an in-context link:
- with proper co-citation from a website that is trusted and has a ‘reputation’ of editorial citations only
- to a website that DOES NOT have a bad link profile
- is topically related to the first site
Cannot be distinguished from an editorial citation.