Feb 21, 2007 114 reads by Navneet Kaushal

Ahmed Bilal on Search Engine Journal gives us an interesting post on how to buy links and avoid Google detection. Ahmed says that one simply use 'smart’ paid links to deliver the benefit of editorially earned organic links without being detected as a ‘paid’ link by Google.

Ahmed explains buying of links which he terms as ‘under the radar’ with the help of examples.

Site B wants to buy a link on Site A. Their webmaster uses the following process:

  • Searches Site A for a set of pages that are most relevant to what Site B offers.
  • Prepares two options – a new page that ‘builds’ upon this set of pages (with links to Site B along with links to authority sites in the niche), and updates one page from this set, adding almost 50% more information as well as links to Site B (and other authority sites in the niche).
  • Contacts Site A, presents both options, makes an offer, and waits.

He further says that it might just work:

Yes, because webmasters love the idea of making money from their website.

Yes, because an in-context link:

  • with proper co-citation from a website that is trusted and has a ‘reputation’ of editorial citations only
  • to a website that DOES NOT have a bad link profile
  • is topically related to the first site

Cannot be distinguished from an editorial citation.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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