Buy and Sell Clothing With Google’s Shop The Look!

Sep 7, 2016 | 1,124 views | by Ritu Sharma
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Google had launched a Fashion week experiment which enables buyers shop products directly from curated, inspirational images on google.com. Google has now rolled out a new clothing and home decor experience for the retailers called shop the look.

How it works:

Let’s say you’re looking for a new outfit to wear to a wedding. If you search for “cocktail attire”, you could see an image of a popular fashion blogger wearing a black cocktail dress, heels and sunglasses. You can shop those exact (or visually similar) products featured in the image by tapping through and exploring the relevant products shown in the form of Shopping ads. As with standard Shopping ads, retailers will be charged on a cost-per-click basis, and all impressions and clicks will be reported within existing Shopping campaigns.”

Buy and Sell Clothing With Google’s Shop The Look Buy and Sell Clothing With Google’s Shop The Look!

The images that power shop the look experience come from brands, bloggers, retailers and publishers.

Currently shop the look is being tested on mobile devices in the US. Interested retailers can can create a shopping campaign and optimize the bids to show on mobiles.

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Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.