With Facebook confirming in December last year that it is declining the organic reach of brand pages, the question arises, how much does the social media giant wants you to pay for your advertisements? Shift Communications has put together a simple and free calculator in which you can reckon how much Facebook expects you to pay for your ads.
Unlike previous similar tools which took into account multiple variables, the new tool calculates the total budget simply by analyzing your total likes and the number of promoted posts you are planning to spend on daily. With the help of the handy and innovative tool users can get an estimate of the total cost that they would incur on advertisements per day as well as per annum. You just have to enter your Facebook page URL followed by the number of promoted posts you want to spend on every day. Finish it off by clicking on the “How Much Will I Pay Facebook” tab for Facebook to display the total calculation.
The budget per promoted post has a direct and proportional relationship with the number of likes on your page. This means, the more the likes, the more you have to pay per post. Therefore, you have to pay an extra buck for every Facebook Like in order to ensure that your post reaches your new audience.
Recent studies claim that businesses which depend on unpaid digital marketing have a lesser reach and by default, a lower engagement. This shows that Facebook is giving hints to advertisers that unpaid social media marketing is drawing towards its end. With Facebook closing the doors for organic advertisements, it is most likely that other social media networks will soon be following the footsteps of Facebook.Now Calculate How Much Facebook Wants You to Pay for Your Ads With Facebook Page Cost Calculator!,