ESPN.com recently dropped Yahoo contextual ads for Quigo AdSonar. Following the decision many publishers might have looked for Quigo as an alternative to their current contextual advertising partners. CareerBuilder.com too, has taken the path of private label contextual advertising. Their pay-per-click program will now be powered by Quigo's AdSonar.
The press release :
"CareerBuilder.com will generate new revenue through an auction-based, pay-per-click program featuring content-targeted sponsored links placed by performance marketing advertisers.
“Offering this functionality provides more options for online advertisers who want to reach a vast audience of career-minded individuals,” says Hope Gurion, Vice President of Business Development for CareerBuilder.com. “With Quigo, we are now able to create opportunities for advertisers that fit a variety of budgets and business models, as well as maximize the relevancy of advertising to our visitors.”
Unlike other blind ad networks where advertisers are uncertain of the specific sites or pages on which their ads will run, CareerBuilder.com’s pay-per-click program powered by Quigo’s AdSonar will offer full transparency. Sponsored link advertisements will be available on the CareerBuilder.com website with multiple targeting options available to advertisers including the site’s Resource Center section, as well as specific pages and keywords. CareerBuilder.com and Quigo plan to integrate sponsored link ads with the Resource Center ’s rich content, enhancing user experience by serving highly-targeted ads based on user intent. "