Keeping the upcoming holiday season in mind, Microsoft adCenter has upgraded its reporting tools and features so that the advertisers will be able to understand their accounts better. The user interface for the client has seen majority of the changes, it allows you to manage keywords across your entire campaign and various ad groups simultaneously. Not only this, you will now be able to filter the account in almost any way possible so that you keep only the data that you want.
adCenter
To tighten up the AdCenter Relevancy and Quality Policy for ads served to the U.S and Canada, Microsoft has announced certain changes w.e.f 31st August.
But as per Microsoft, they will begin enforcing such changes only after leaving the advertisers with significant time to make their own changes.
As per the new policy;
Microsoft is sending out emails to announce that they are enhancing their site targeting feature for the content ads.
The main aim behind rolling out this enhancement is to provide the users with more control over the distribution aspect of their ads. It will allow the users to select from a list of over 20 Yahoo! properties and three Microsoft websites to specifically target content ads.
Yahoo! Search Marketing advertisers who have not yet moved their accounts to Microsoft adCenter should take note of this. The transition tool inside their YSM account will be permanently closed on January 5, 2011.
Though the ad serving transition had been completed back in October 2010, and the majority of the accounts have moved by then, the remaining account holders have to do so till January 5. Post the date, the accounts can only be transitioned manually by exporting and importing campaigns into the adCenter.
The upgradation of Microsoft adCentre summer 2010 has been completed with the addition of new advance features. These new features will help the users in managing the overall search and content advertising strategies. Most of these features are the ones requested by the visitors in the adCenter community. These features are designed to get a better insight and performance by being user friendly. Some of the new features are as follows:
The 6th SEMPO Search Engine Marketing Report is out. The report is an outcome of an online survey of almost 1,500 client-side marketers (advertisers) and agency respondents, from across 68 countries.
Here are a few important points from the report:
- As per the report, the North American search engine marketing industry has grown by 8% (from $13.5B in 2008 to $14.6B in 2009) and is projected to reach a value of $16.6B in 2010, an anticipated 14% growth.
After releasing the site targeting functionality for content Ads in the U.S., Microsoft has now enabled the adCenter to do bidding for two hot commodity MSN sites – the MSN Tech & Gadgets portal and web-based email, Hotmail.
You just have to put in little efforts to optimize your Content Ads campaign with the following process:
Microsoft adCenter has started releasing its Fall 2009 upgrade. The official Microsoft Community blog is saying that the upgrade will include improvements in account management, reporting and will also have a few new features.
Here's the link to the blog.
There is no doubt that keywords play a crucial role in search engine ranking of a website but many people are not aware of the basic keyword research process done by using the adCenter user interface. One of the reasons is that UI method do not match the level of information offered by the Microsoft Advertising Intelligence as advertisers. But, there are certain things that the new search engine marketers should know to get familiar with the beginners resources for keyword expansion.
AdCenter blog-Microsoft Community on Tuesday announced a pilot for new Image Ads offering in the U.S from Microsoft. Microsoft is looking for small-sizes to mid-sized businesses to test it with them. Image ads are meant for displaying ads that can be easily purchased on a CPC or a CPM-basis. These ads are currently available on Content Ads network, including top MSN sites. They are great tool to reach content and refine your ROI.
@pagetraffic
