The latest AdSense blog carries a major announcement from Google. The search giant has told that from now on, it will be removing not just the earnings that are associated with invalid clicks but also the impressions and clicks that are associated with those invalid clicks.
AdSense
As a “Fall Cleaning” drive, Google has announced that it is pulling the curtain down on a few more of its services. The latest made to retire services include: AdSense for Feeds, Places Directory, Google Storage and Classic Plus. Places Directory is an Android app for local search and Classic Plus allowed people to attach a background image on Google Homepage. As Google says, “Technology offers so many opportunities to help improve users' lives. This means it is really important to focus or we end up doing too much with too little impact. So today we're winding down a bunch more features-bringing the total to nearly 60 since we started our 'spring' clean last fall."
Google has announced a number of improvements in the AdSense reporting features. At the same time, the search engine giant has revealed the findings of a new research highlighting the benefits of ‘smart pricing. The research highlights the fact that publishers make more money with “smart pricing”. This happens even if their earning per-click is discounted as compared with search ads.
Improvements to AdSense reporting features
Google has updated the AdSense payment page with a new design, improved navigation and more flexibility with the payment settings. As Google said, "We’ll soon be introducing some changes to the “Payments” and “Account settings” pages in your AdSense account. At the moment, this new payments interface is available to a small set of AdSense accounts, but we’ll gradually roll it out to more publishers in the upcoming months."
The Ad Review Center for AdSense is now more ‘powerful’ as it has been overhauled by Google. Publishers now have more control over the ads showing up on their sites.
Google is shutting down the direct AdSense For Domains program. The closing down process is divided into stages with the final curtains will fall on April 18, 2012. Google has said that this move will not affect the entire program, only the "direct AdSense for Domains" program.
Now it is possible to change the title color of ads when a mouse hovers over the title link. Google announced that when the mouse is moved over a hyperlink, the color of the link is now controllable by users, for the AdSense ads.
Google has previously allowed multiple Google-certified ad networks (third party networks) to serve inventory inventory into its AdSense display network. The search engine has now announced new reports that allow you (the publisher) to to view earnings by ad network.
These third-party networks in AdSense are supported by DoubleClick Ad Exchange, and even more networks can take part in the auction to help the publishers earn more! The system allows the publishers to even block by network via the AdSense interface.
In another attempt to better quality ads, that drive more clicks and more money, Google has given a facelift to the Adsense link units. They will now look like Google search results. Google announced this by saying that this update was done to not only improve the look but also boost the performance.
Link units have been noted as an easy way of earning revenue from the smaller spaces on the site. This recent facelift has been applied to the landing pages as well. These are the changes that have been brought in-
- Number Of Link Units- This change has been done based on the feedback from publishers and their own research that link units with four terms almost always perform better than five. So, now as opposed to five ads appearing on horizontal Ad Units, now every Link Unit will have a standard of 4 ads. Where as the the number of topics in all link units are being reduced to 3 for vertical orientations. More space has ensured better display as, Google says, “ If you’re
Google has decided to do away with its old AdSense version in November.
They have already been working for sometime now to enhance the new AdSense interface, focusing on developing features that expose AdSense publishers to additional insights, control, and efficiency.
Besides, there are some features available exclusively in the new interface, such as reporting by country and platform, multi-dimension reporting, and search functionality in the Ad review center.
Google also recently came up with top requested features that included viewing channels on the Home tab and creating scheduled reports. The search engine player says that it was in response to the feedback of AdSense publishers on features from the old AdSense interface version that they desired to see in the new version.
@pagetraffic
