Similar to Google Analytics and Google AdWords, Google has introduced a certified partner program for AdSense. The details of the program are available at http://www.google.com/adsense/start/partners/ .
The program is made for individual and companies who help publishers in configuring, installing, optimizing, monetizing, and improving their AdSense earnings.
Google AdSense has introduced favicons to text ads. It is a small graphic that can be used by advertisers to brand their website, may be their company logo. The latest introduction by Google will make ad formats better for website owners, users, and the advertisements appearing on the page.
Google AdSense has made new additions to the Allow & Block Ads section of the AdSense console. The two new ad serving block options will the account holders decide if they want to add or block the Enhanced Text Ads & Expandable Ads.
The Enhanced Text Ads show performance enhancing features on the text ads. You can choose if you want to display text ads with advertiser images, product images, clickable arrow icons, and other performance enhancing features.
The latest AdSense blog carries a major announcement from Google. The search giant has told that from now on, it will be removing not just the earnings that are associated with invalid clicks but also the impressions and clicks that are associated with those invalid clicks.
As a “Fall Cleaning” drive, Google has announced that it is pulling the curtain down on a few more of its services. The latest made to retire services include: AdSense for Feeds, Places Directory, Google Storage and Classic Plus. Places Directory is an Android app for local search and Classic Plus allowed people to attach a background image on Google Homepage. As Google says, “Technology offers so many opportunities to help improve users' lives. This means it is really important to focus or we end up doing too much with too little impact. So today we're winding down a bunch more features-bringing the total to nearly 60 since we started our 'spring' clean last fall."
Google has announced a number of improvements in the AdSense reporting features. At the same time, the search engine giant has revealed the findings of a new research highlighting the benefits of ‘smart pricing. The research highlights the fact that publishers make more money with “smart pricing”. This happens even if their earning per-click is discounted as compared with search ads.
Improvements to AdSense reporting features
Google has updated the AdSense payment page with a new design, improved navigation and more flexibility with the payment settings. As Google said, "We’ll soon be introducing some changes to the “Payments” and “Account settings” pages in your AdSense account. At the moment, this new payments interface is available to a small set of AdSense accounts, but we’ll gradually roll it out to more publishers in the upcoming months."
The Ad Review Center for AdSense is now more ‘powerful’ as it has been overhauled by Google. Publishers now have more control over the ads showing up on their sites.
Google is shutting down the direct AdSense For Domains program. The closing down process is divided into stages with the final curtains will fall on April 18, 2012. Google has said that this move will not affect the entire program, only the "direct AdSense for Domains" program.
Now it is possible to change the title color of ads when a mouse hovers over the title link. Google announced that when the mouse is moved over a hyperlink, the color of the link is now controllable by users, for the AdSense ads.