AdSense

AdSense recently released its new policies for link sellers and publishers. The new AdSense policies have been completely reorganized to ensure everything is taken into consideration. Google has also requested publishers participating in the AdSense program to check these policies for updates frequently, as they may change them at any time.

Here are some of the important points for publishers as per the new policies:

If you are amongst those who have maxed out their competitive ad filter, here's a good news for you. AdSense has now increased the number of filters it provides to publishers up to 500.

But, do remember to add only those you need. Before adding URLs, one must keep in mind that blocking an advertiser means the ads worth less money will be shown on that particular place. If you have decided to block the advertiser because his ad is paying less, remember that you are now going to make lesser.

In one of the recent reports, Google AdSense announced the addition of email preferences to the account page. The new addition will allow users to receive specific messages like event invitations, details about webinars, and personalized account suggestions from Google team.

According to AdSense Advisor,

Google AdSense Now a Twitter Account Holder. Google AdSense has come up with its own Twitter account for tweeting on all the things of AdSense. It has also highlighted some of the account features on its blogs and has discussed about a forum thread. Publishers will get a chance to share AdSense tips on this new forum thread.

Google Adsense has decided to no longer give Adsense for its only one year old video ads. With this program, publishers had the freedom of showing YouTube videos and Adsense ads overlayed on their sites. But, do not confuse it with the ads, where the videos of the advertiser appear in an ad unit along with text or image ad.

Google has recently launched the beta test of "Interest-based" advertising to make advertising more targetted.

"Today we are launching "interest-based" advertising as a beta test on our partner sites and on YouTube. These ads will associate categories of interest – say sports, gardening, cars, pets – with your browser, based on the types of sites you visit and the pages you view. We may then use those interest categories to show you more relevant text and display ads."

Google AdSense has now launched a news tool that allows you to add news (powered by Google) to your website.

"We'd like to introduce you to our recently released Google News–based element for webmasters and developers. This element will allow you to easily integrate headlines and previews from Google News into any page to supplement your content and help make it more dynamic."

Aaron Greenspan, President & CEO of Think Computer Corporation sued Google for dis-enabling his AdSense account without prior notice and even won the claim!

Have a look at these lines that were a part of an email sent to Google legal from his side:

“I will file a civil suit in Superior Court. To me, my account termination looks like a fraudulent way for Google to cut down on its accounting liabilities in an economic downturn.”

With this new feature called “Ad Review Center”, users of Google AdSense can now preview their ads even before they appear in the posts.

“The Ad Review Center (ARC) will give you more transparency and control by enabling you to approve or disapprove placement targeted ad creatives before they appear in your posts.”