Automated extensions is a new term term for what were previously known as annotations. These extensions are essentially consumer and seller ratings which populate automatically in AdWords ads.
Google has recently announced that annotations is a term which will no longer be used. Instead, automatic extensions will be used. Google has also said that the Reporting and Help Center documentation will be showing this change as well. Within this new announcement, Google has also new automated extensions report is going to be released.
Google recently announced on Google+ that it will be renaming a few columns within Google AdWords. The search engine giant has made this announcement at a forum discussion which was recently centered on this topic.
It also reported that this naming convention has a high level of consistency with Google Analytics. During the forum discussion, Google declared that,”three of the Google Analytics reporting columns in AdWords will be re-named to match the corresponding column names in Google Analytics.”
Google will be rolling out a new feature custom affinity audiences to give advertisers more flexibility in their targeting users based on their interests across the Google Display Network.
The search engine giant had launched affinity audiences segments last year to help advertisers in reaching people across the Google Display Network. The segments reflect TV audience targeting.
Marketers have a reason to be delighted! Google has decided to add more verticals to their dynamic remarketing ads, a decision which is sure to add zing to their marketing activity. The verticals include real estate, hotels, flights, classifieds, finance, education, jobs and auto.
Remarketing ads are the dynamic ads featuring products a visitor has previously seen on the company's website. The idea is to remind the potential customers about the product. Google can create dynamic remarketing ads for merchants automatically as well.
Last week, Google introduced improvements to bulk upload features within the AdWords interface for helping advertisers upload multiple changes with simple spreadsheet editing.
With the help of the new updates, advertisers can
- Download spreadsheets as well as make changes offline
- Upload the updated spreadsheet back into their account exactly where they want to make the changes
Recently, Google rolled out Ad Customizers for helping large scale PPC advertisers scale text ad creative. This new feature shows highly relevant ads to advertiser’s customers, even when sometimes they have over thousands of products, promotions and services changing by the day.
Ad customizers use a number of inputs including information about the advertiser’s business details like price, product and promotional timing on campaigns, keywords or ad groups for generating timely and relevant ads.
After the introduction of local inventory ads AdWords in the U.S. last fall, Google has now expanded the availability of these ads to other countries as well. The countries include France, UK, Japan, Australia and Germany. Local inventory ads which were previously known as the Local Product Listing Ads have been designed to make local inventory and stores accessible to people who are shopping online.
Google has announced an improvement to the way ads look on smartphones. From October 15, 2014 the ad extensions will appear instead of the second line of ad text on your mobile search ads. The second line of the description may or may not appear, depending on how well it is expected to perform.
Google has updated AdWords Editor from version 10.5 to version 10.6. The upgradation was confirmed on Google+. The new version has the following features:
- Manage your “Mobile app installs” campaigns.
- Create app install ads.
- Download your keywords and targeting settings, upload and check changes, make bulk edits
- Changes to shopping campaigns
- 25-character limit for sitelinks.
- Replacement of “Delete” with “Remove.”
Google has uploaded a new video on the Google Ads YouTube channel regarding invalid clicks. The video addresses the question “How can you block competitors from clicking on your ad?”
Google has a sophisticated system to identify invalid clicks to your ads and remove them from your account data. Once these clicks are identified they are automatically filtered from the reports so that you are not charged from them. In case the clicks escape detection, you will receive credit adjustment for them.