Google launched the latest version of AdWords Editor yesterday morning with bid strategies support, new engagement ads and an array of other much anticipated features. Here's a rundown of what you can expect to see in the 10.4 version of Google AdWords Editor:
Until now, marketers with multiple AdWords accounts had to link each account individually to Google Analytics. But now things are different. Google announced in a blog post that it is making the process of linking Google Analytics and AdWords account even more streamlined, by allowing you to link multiple AdWords accounts all at once.
Google AdWords announced in a blog post yesterday, that it will be adjourning the regular Product Listing Ads (PLAs) campaigns and replacing it with Google Shopping Campaigns by the end of August 2014.
Google Shopping Campaigns was first rolled out to a group of select advertisers in 2013 and in February 2014 delivered to all the advertisers. Again in March, Google launched the AdWords API to help marketers manage the campaigns at scale.
Now get a snapshot view of all your keywords at the same time with a new set of columns in your keywords report tabs. Google AdWords yesterday announced on Google+ that it has added a new set of columns to Keywords table to give a fuller view of the Bid Simulator and allow advertisers to build a neat and new report. The Bid Simulator section is featured in the Customize Columns menu.
As per the post on Google+ the much awaited Notification and Alerts icon in Google AdWords will be rolled out to the advertisers very soon.
Google started phasing in the new cohesive structure early in February to streamline the notifications and alerts system in AdWords. The new development will allow advertisers to prioritise their notifications and focus on the more important ones first. All the alerts and suggestions will now be available in the notification bell icon making your AdWords account clutter free.
The countdown to the new flexible conversion counting announced by Google AdWords earlier this month ends today with Google officially launching the new system to help advertisers track and measure conversions that matter the most to them.
In a blog post, AdWords Product Manager, Vishal Goenka said that the new feature will allow marketers to reckon the number of actual conversions that happen as a result of a user engaging with their ads.
Google has once again come up with an all new formula to help advertisers make quick and effective decisions about marketing their apps via AdWords. Google announced in a blog post that by linking your Analytics and AdWords accounts and enabling auto tagging, you can now receive a new set of detailed reports which will give a clear picture of your display and search campaigns for mobile apps.
Google made changes in its Ad Rank formula, the determiner of the position order of AdWords paid search ads. As a result, the new formula now provides expected impact of ad extensions and ad formats along with bid and quality score.
Google has rolled out CPM bidding by viewable impression in AdWords. Post roll-out, advertisers will be charged only for ad impressions that users are actually viewing in-screen instead of on the basis of traditional served impression.
The new reporting metrics available are powered by Active View, Google's viewability measurement solution that received MRC accreditation this year.
Here's what Coco said,
"Today we announced the worldwide launch of Google Partners – a platform for the digital marketing community that helps businesses and agencies grow and thrive together. Google Partners replaces Agency Edge, Google Certification Program, and Engage for Agencies by taking the best they had to offer and adding new resources – all in a clean, simple interface".