AdWords

Google has officially announced the beta for Image Extensions in AdWords. The image extension allows AdWords advertisers to show relevant images along with text ads. 

According to Google, one out of six searches on Google provides results with the visual content. Text ads with image extensions will reflect the increasing importance of image content amongst users worldwide. 

Webmasters will no longer have to wait till Monday to get their AdWords weekly reports. Google has announced on Google+ that it will now be emailing the AdWords weekly reports on all the seven days of the week. 

Earlier, when webmasters scheduled the reports to be emailed to them on weekly basis, they used to arrive on Monday. Here's what Google said on Google+:

Google has officially launched Keyword Planner for AdWords. It combines the data from Traffic estimator and Keyword Tool, both the features will be taken off in the next 60 days.

AdWords Product Manager, Deepti Bhatnagar said, "Behind every successful AdWords campaign are well planned out keywords and ad groups. In the past, you may have relied on tools like the Keyword Tool and Traffic Estimator to identify new keywords and ad groups, get traffic estimates, and choose competitive bids and budgets. Over time however, we’ve heard from you that having two tools for search campaign building was cumbersome.”

AdWords Express, the Google's AdWords product for small businesses has recently undergone an interface makeover. Redesigned dashboard is one of the prominent interface updates that show:

• An at-a-glance look at the ad views (impressions)
• Pie chart that tracks budget expenses, on monthly basis
• Clicks and calls generated

The new performance graph in the AdWords Express will allow advertisers to compare different results over the time.

The most crucial element of an AdWords campaign is its Ad. It is the advertisement that depicts unique features of your business and draws the attention of users to take an action.

But, users get to see only approved or say high quality ads. So, what happens to the disapproved ads, which are prevented from showing up?

Google AdWords has launched Screensharing, a feature that will enable AdWords users to share screens with AdWords support staff. 

Announcing the launch of Google Screensharing, AdWords community manager, Zee told that AdWords support team members can now invite users to share their screen with them and sign into AdWords account, on the phone.

Google has introduced the Upgrade Center, which will make it easier for advertisers with lots of campaigns to easily upgrade to enhanced campaigns. 

Enhanced campaigns help marketers in reaching out to people with the ads based on their location, device type, and time of day- removing the need of setting up and managing several individual campaigns. 

Google+ is marking its presence in every Google product, with AdWords being the latest one. From today, AdWords advertisers will be able to highlight their Google+ follower counts in their enhanced campaigns. Google has already told that ads with follower counts have 5-10% higher click-through rate, when compared to regular ads.

Here's an example from Home Depot, when we searched for "dining room chairs".

The trend of communication via mobile devices is increasing, as more and more people now prefer to shop, stay entertained, and connected through their cellphones and tablets. The information such as their location, device, and time of the day is becoming an important signal for advertisers.