Google today has introduced a suite of bidding strategies for Shopping Campaigns, which will allow the advertisers to outdo manual max CPC bidding to provide particular bids for each auction, customized to people’s context. The key targeting solutions are maximizing clicks, leveraging Enhanced CPC and optimizing for ROAS (Return on Ad Spend).
Maximize Clicks – This is the bidding strategy or solution which will help you capture as much traffic as possible within your budget.
Google introduced a new great feature for Google AdWords MCC (My Client Center) users.
As you have more and more clients in your MCC interface, a few of those clients keep leaving over time, and allow to have access to their accounts. But now, the advertisers can declutter their AdWords MCC by hiding those unused accounts.
Google recently announced through Google+ the addition of a new feature on the bulk upload within the Google AdWords, making campaign management easier.
The new feature would allow the advertisers to delete/make bulk changes to the existing product groups (for Shopping campaign), add new product groups and change bids, all in one action.
This would make it "easier and faster" for advertisers to manage their shopping campaigns.
Google has announced two data feed enhancements to Google Merchant Center. One would improve efficiency for large retailers, while the other would facilitate small retailers get on board.
The first is online product inventory feeds, a new feed type that supports quick updation of price, availability and sale price of key products. This is particularly helpful for large retailers who are likely to make frequent changes to these attributes.
Google has changed the way keyword quality score is reported in AdWords. The change only affects the numbers viewed in AdWords. There is no effect on the algorithm of calculating quality score or the ad serving such as how auction-time quality signals affect Ad Rank and CPC.
Clarifying the reason for the update, Google has said that the change would allow them to simplify a few core system, with focus on improving reporting accuracy for keywords with traffic.
Google has announced they are expanding dynamic search ads (DSA) globally. They have now enhanced and retooled the feature from the ground up.
DSA were launched back in 2011. They are auto generated ads based on the pages discovered on the website.
The technology allows Google to build ads without you having to do much. The system analyzes what adds to build by crawling a website and customizing ads to specific landing pages.
Google has expanded AdWords certification, launching new Mobile Advertising exam in 17 new languages.
To ace the exam, you need to be well versed of the basic and advanced concepts, including mobile fundamentals, mobile ads, bidding & targeting strategies, and measurement solutions. One who passes the exams would get a certification that can be demonstrated in the office, or hanged in office.
The “Broad match (session-based)” match type label is no longer to be a part of the AdWords reporting, announces Google. The label will be renamed “Broad Match”from around August 24, 2015 stated the AdWords Search term reports.
The “Broad match (session-based)” will be removed from all the reports, as wellas the historical reports. So, if there is data that you would like have, the solution is to manually download the data before the label is to be renamed.
Google on Tuesday announced an Estimated Cross Device that has the capacity to display ads. Since apps consume more time on mobile devices, it’s an effort to fill the gap for many advertisers in this device. It will now be easy to gauge the conversion activity on display ads when users toggle between more than one app, or move to and fro between the apps and the web.
AdWords now has two new bidding tools launched by Google, this Monday. These are :target opt-in recommendations and Target CPA Simulator.