Google rolled out integration between its product listing ads and YouTube videos. This feature is called TrueView for shopping. TrueView for shopping will enable marketers to take full control on the ads that will appear on the side of their videos, right down to the product images, details and calls to action.
Google announced another mobile ad format which will affect location-based searches. They will begin showing up to four ads for businesses on location-related searches in a “Nearby businesses” pack.
Though AdWords Editor 11 was greatly received, but many were reluctant to use it as it did not support many of the AdWords features and encountered bugs. Lately, Google updated it to version 11.1 and added support for several features.
Here are the new features:-
Google will soon launch an array of new products for its AdWords customers as the mobile search has officially overtaken desktop search.
Jerry Dischler, Vice President of product management at Google, spoke of the "I want to know, I want to go, I want to buy" moments during a live stream of the annual AdWords Performance Summit in Half Moon Bay, California. Dischler said that the smartest marketers realize that those needs are more important to customers than any particular brands.
Google announced on Google+ that they have now renamed “Search Funnels” to “Attribution”. Attribution is more of an industry standard name. It lets you get a handle on the customer conversion paths, to see what they searched on originally and then ultimately before converting on your web site.
Google announced on Google+ that soon they will be rolling out new reporting tools. They would be launched over the next few weeks, making it easier to report across multiple campaign types. Google said this should make it easier for the multi-channel advertisers to “more easily manage their reporting and find the insights that matter most to them."
With these three new reporting features include:-
Google announced on Google+ yesterday that the Keyword Planner tool within Google AdWords is being upgraded to add benchmark data. Now you can compare your performance to your competitors.
Google said it is rolling out over in the next few weeks. The feature is "enhancing the Keyword Planner to help you compare your search term coverage to other advertisers," said Google.
The new call-only campaigns in AdWords now includes the phone verification piece to prove that the phone number is associated with the business that is advertising. Google has announced that the verification will soon start rolling out to all call and location extension phone numbers starting in June 2015.
So, the phone numbers that have not been approved will be listed as “unverified” or “unverified phone” in the Ad extensions.
From the Google AdWords team, Mini announced on Google AdWords Help that they have initiated some changes to the Google AdWords exams and certifications in Partners. One change not specifically announced or mentioned by Google is that they have cut down the certification period from 24 months to 12 months. Rodney Hoover witnessed this, and posted it on Twitter. This means that if you become certified today, it is valed only for a year and not two.
Here is a snapshot of the page:-
Google wrote, “Check out the newly redesigned Google Best Practices website (g.co/GoogleBP). Google Best Practices offers strategic advice and recommendations on how to improve the performance of your AdWords campaigns. Let us know what you think of the new site!”