Google will be rolling out a new feature custom affinity audiences to give advertisers more flexibility in their targeting users based on their interests across the Google Display Network.
The search engine giant had launched affinity audiences segments last year to help advertisers in reaching people across the Google Display Network. The segments reflect TV audience targeting.
Marketers have a reason to be delighted! Google has decided to add more verticals to their dynamic remarketing ads, a decision which is sure to add zing to their marketing activity. The verticals include real estate, hotels, flights, classifieds, finance, education, jobs and auto.
Remarketing ads are the dynamic ads featuring products a visitor has previously seen on the company's website. The idea is to remind the potential customers about the product. Google can create dynamic remarketing ads for merchants automatically as well.
Last week, Google introduced improvements to bulk upload features within the AdWords interface for helping advertisers upload multiple changes with simple spreadsheet editing.
With the help of the new updates, advertisers can
- Download spreadsheets as well as make changes offline
- Upload the updated spreadsheet back into their account exactly where they want to make the changes
Recently, Google rolled out Ad Customizers for helping large scale PPC advertisers scale text ad creative. This new feature shows highly relevant ads to advertiser’s customers, even when sometimes they have over thousands of products, promotions and services changing by the day.
Ad customizers use a number of inputs including information about the advertiser’s business details like price, product and promotional timing on campaigns, keywords or ad groups for generating timely and relevant ads.
After the introduction of local inventory ads AdWords in the U.S. last fall, Google has now expanded the availability of these ads to other countries as well. The countries include France, UK, Japan, Australia and Germany. Local inventory ads which were previously known as the Local Product Listing Ads have been designed to make local inventory and stores accessible to people who are shopping online.
Google has announced an improvement to the way ads look on smartphones. From October 15, 2014 the ad extensions will appear instead of the second line of ad text on your mobile search ads. The second line of the description may or may not appear, depending on how well it is expected to perform.
Google has updated AdWords Editor from version 10.5 to version 10.6. The upgradation was confirmed on Google+. The new version has the following features:
- Manage your “Mobile app installs” campaigns.
- Create app install ads.
- Download your keywords and targeting settings, upload and check changes, make bulk edits
- Changes to shopping campaigns
- 25-character limit for sitelinks.
- Replacement of “Delete” with “Remove.”
Google has uploaded a new video on the Google Ads YouTube channel regarding invalid clicks. The video addresses the question “How can you block competitors from clicking on your ad?”
Google has a sophisticated system to identify invalid clicks to your ads and remove them from your account data. Once these clicks are identified they are automatically filtered from the reports so that you are not charged from them. In case the clicks escape detection, you will receive credit adjustment for them.
Google has announced the rollout of Callouts, a new extension in AdWords. It allows advertisers to display special offers as well as benefits of their sites, products and services along with an additional line of text in their ads.
Strengthening your Message
With the help of callouts, advertisers can show valuable information to their potential customers even before they click on the ad. Advertisers can also use them to highlight what makes their business different from their competitors.
Google announced the roll out of Consolidated Billing for AdWords over the weekend. It will enable agencies to combine multiple account invoices into a single invoice.
The consolidated billing will eventually replace Manager Defined Orders (MDOs), which are available only upon request from a Google rep.