Google recently updated Google Web Designer to help advertisers build ad units customized for different screen sizes, from desktop to mobile. In a recent blog post in AdWords, Google explains how you can upload HTML5 ads built with Google Web Designer into Google Display Network campaigns.
Watch this video by Google for an overview of the updated Google Web Designer.
Google will be rolling out new Conversion Setting over the coming weeks that will give marketers the flexibility to choose specific conversions to include in bid automation.
The automated bidding uses auction-time signals for driving more conversions, which matter the most to your business. You can count the conversions such as sales, leads, email sign-ups etc. that AdWords ads have generated for your business, while keeping the bid automation focused on getting only most important conversions.
Google is rolling out a new bulk editing feature within AdWords console. It will enable advertisers to update their settings across the campaign easily.
Here are the features AdWords marketers can use:
- Filter for the campaigns that are targeting a specific location
- Update multiple campaigns that are targeted within a new location
- Make adjustments in settings such as campaign end dates, language, and ad rotation.
Google has introduced Website Call Conversions, a feature that will delight AdWords advertisers for sure. It will allow the advertisers to track all the calls after a visitor arrives on the website by clicking an ad.
Google has announced that starting September, advertisers on AdWords will not be able to use Exact Match keywords for driving their ad spend. This means that from now on Google will match your exact match keywords for misspellings, plurals and other close variants even if you don’t want it.
Google has released a new tool to help users upgrade their PLA campaigns to Shopping campaigns in just a matter of clicks. In April, the search giant announced the replacement of PLA campaigns with Shopping campaigns.
The tool will create a new Shopping campaign from your regular PLA campaign based on your campaign structure, historical performance and current bids of your PLA campaign.
Earlier this week, Google introduced a shipping configuration tool enabling merchants to show more accurate shipping rates to shoppers. This tool is available in the Google Merchant Center. With the help of this new tool, consumers will no longer find higher shipping rates on a merchant’s website.
With the help of this tool you can configure accurate shipping rates for products. The tool offers:
Google recently announced the addition of product ratings in the form of review counts and stars on Product Listing Ads in the Google search results. Product reviews help shoppers in making wise purchasing decisions.
This 5-star rating system represents aggregated rating and review data for the product which has been compiled from multiple sources including third party aggregators, merchants, editorial sites as well as users.
Google announced the introduction of dynamic sitelinks via the Inside AdWords blog. The dynamic sitelinks are automatically generated sitelinks that are displayed below your ad text, it makes connecting potential customers to relevant pages on your website easier. Google explains it as another example of AdWords tools that add value to your ads while saving time as well as simplifying campaign management.
The market research company for search engine advertisers, AdGooroo, has published a report titled “ The Luxury Market and Paid Search” that has analyzed the paid search activity by luxury brands and retailers in the U.S. across five categories namely beauty & cosmetics, apparel, handbags, shoes and watches. Within the above mentioned categories, Top 10 Luxury Brands by paid search spending, Share of Voice based on paid search impressions, Top 10 Retailers by paid search spending and Retailers Sponsoring Branded Keywords of the top 10 brands were examined.