Google has announced two data feed enhancements to Google Merchant Center. One would improve efficiency for large retailers, while the other would facilitate small retailers get on board.
The first is online product inventory feeds, a new feed type that supports quick updation of price, availability and sale price of key products. This is particularly helpful for large retailers who are likely to make frequent changes to these attributes.
Google has changed the way keyword quality score is reported in AdWords. The change only affects the numbers viewed in AdWords. There is no effect on the algorithm of calculating quality score or the ad serving such as how auction-time quality signals affect Ad Rank and CPC.
Clarifying the reason for the update, Google has said that the change would allow them to simplify a few core system, with focus on improving reporting accuracy for keywords with traffic.
Google has announced they are expanding dynamic search ads (DSA) globally. They have now enhanced and retooled the feature from the ground up.
DSA were launched back in 2011. They are auto generated ads based on the pages discovered on the website.
The technology allows Google to build ads without you having to do much. The system analyzes what adds to build by crawling a website and customizing ads to specific landing pages.
Google has expanded AdWords certification, launching new Mobile Advertising exam in 17 new languages.
To ace the exam, you need to be well versed of the basic and advanced concepts, including mobile fundamentals, mobile ads, bidding & targeting strategies, and measurement solutions. One who passes the exams would get a certification that can be demonstrated in the office, or hanged in office.
The “Broad match (session-based)” match type label is no longer to be a part of the AdWords reporting, announces Google. The label will be renamed “Broad Match”from around August 24, 2015 stated the AdWords Search term reports.
The “Broad match (session-based)” will be removed from all the reports, as wellas the historical reports. So, if there is data that you would like have, the solution is to manually download the data before the label is to be renamed.
Google on Tuesday announced an Estimated Cross Device that has the capacity to display ads. Since apps consume more time on mobile devices, it’s an effort to fill the gap for many advertisers in this device. It will now be easy to gauge the conversion activity on display ads when users toggle between more than one app, or move to and fro between the apps and the web.
AdWords now has two new bidding tools launched by Google, this Monday. These are :target opt-in recommendations and Target CPA Simulator.
For the users of Lightbox ads, Google announced the introduction of three new columns on AdWords reporting dashboard, for AdWords Display reporting. The announcement was made without any bustle, on Google+. This is likely to make it easy to view the metrics that matters most to the users, namely, Engagements, Engagement Rates and Average CPE.
To put it simply, these are just renamed metrics:
The stars that indicate the performance level of local businesses, can now be showcased along with the location extensions in search ads on Google.
If location extensions have been sanctioned in AdWords through Google My Business, then the ratings will appear along side. However, the ratings appear only on desktop and tablet searches and are not extended to mobile searches. In fact, like other recent updates via AdWords, cellphones have not even been mentioned.
Some major improvements to the AdWords features for the professional advertisers who manage client accounts, also known as the My Client Center (MCC) was announced by Google. MCC account holders can now perform campaign management and reporting across their accounts. On the whole, Google has announced three changes to the AdWords MCC interface:
- Cross-account campaign management
- Powerful reporting tools
- Improved account navigation