Google AdWords announced a new Feed Rules to manage product data feed for merchant center.
Google said, “To make feed management easier, we’re excited to introduce Feed Rules, a self-service tool to help you transform your existing data from your inventory management systems into the format accepted by Google Shopping. Feed Rules helps you streamline your data feed uploads, whether you’re already running Shopping campaigns or you’re just getting started.”
AdWords Editor Report adds support for labels columns.
Google’s Jon Diorio shared the screen shot on Google+.
Labels are available at all levels of the account with the color coding. Users can now build reports in the user interface with labels incorporated.
Google has announced rolling out Model Automotive Ads, new mobile ad format for the US OEM automotive advertisers.
Shoppers can check out high- quality images of the cars, read performance details and features, find a local dealer or navigate directly to the official website. Car brands have seen above 30% average increased engagement rate with Model Automotive ads.
Since its introductions 15 years ago, AdWords has seen some fundamental changes.
New devices have been added and more searches take place on smartphones than computers.
Google yesterday announced a total redesign of the Adwords interface which was last given a touch up in 2008. Here’s an early look of the new AdWords.
Google announced that Display Search Ads will now be set to “Recommended bid” when a user selects the category while creating the ads.
These automated recommendations for bids save a lot of time if your are adding a large number of categories. “For example, if you have four categories selected: “sandals”, “running shoes”, “loafers”, and “flip flops,” you no longer have to manually set bids for each one. You can also adjust recommended bids or leave the field empty to use the ad group's default bid.”
App marketers can now reconnect and retain users who have already downloaded their apps with the new bulk IDFA/advertising ID upload feature.
This feature is available for both Android and iOS. Using this tool app developers can upload the list of existing app users who they would like to engage further. App developers can pull a segment of the IDs of the app users from their own analytics tools and upload them to AdWords. The engagement campaign can be run across apps on Google Display Network.
Latest version of Google AdWords Editor 11.3 is now available.
AdWords Editor will now provide bulk support for TrueView video campaigns, callout extensions and HTML5 Ads.
TrueView Video Campaigns: AdWords Editor can be used to create and optimize in-stream and in-display TrueView video campaigns.
Callout Extension: Make your ads more relevant and helpful with additional descriptive text. AdWords Editor 11.3 provides bulk management support for creating and editing the
Google announced that starting January 2, 2017, it will completely stop running display ads in Flash format on Google Display Network or DoubleClick.
Starting June 30, 2016 advertisers will no longer be able to upload display ads in Flash into AdWords and Doubleclick.
Google announced three new reports for deeper insights in automated bid strategies performance. These reports will give transparency into bidding and save time spent in troubleshooting the performance issues.
New status annotations will help advertisers enhance bid strategy statuses with more insight to help decide the course of action.
AdWords in a blog post shared insights on Black Friday shopping. They have shared the data on what works and what not for businesses.
They have also shared the data by day, week or month. Google said: “To help you understand where shoppers will be and what to expect, we looked at foot traffic patterns in stores across the U.S. during Black Friday last year. We uncovered some surprising findings that should enable you to better connect with shoppers in and near your stores.”