Google said on Google+ that they have updated the Google Best Practices page to create a simple design for users to learn the latest and best on AdWords practices, quickly.
Here is a snapshot of the page:-
Google wrote, “Check out the newly redesigned Google Best Practices website (g.co/GoogleBP). Google Best Practices offers strategic advice and recommendations on how to improve the performance of your AdWords campaigns. Let us know what you think of the new site!”
Google, starting this week, will roll out an update to the Top Movers Report in AdWords. The report, that debuted somewhere in mid- 2013 to make it easier for AdWords account managers to trace significant changes in their account, will now be featuring a summary table at the top with total changes across the account. It will also include Converted Clicks and Conversions in addition to Cost and Clicks, followed by what’s driving the biggest change across each metric.
Google’s Jon Diorio announced on Google+ that some AdWords data is now being updated more frequently. Diorio said, “I’m excited to announce some improvements in data freshness. Now you will see more frequent updates to search term, geographic performance and automatic placement stats. Try checking your search terms for yesterday or today.”
Google rolled out on Google+ that they have added conversion changes to the account history page within the AdWords domain. Google wrote, “It's now easier than ever to find conversions changes to your account. Filter change history reports to view changes to conversions specifically, what was edited and who made the edits.”
Google announced on Google+ that they will be simplifying the search funnels columns in AdWords by dropping four of them in early April.
Google stated that advertisers were confused between the difference of “Assist Clicks” and “Click-Assisted Conversions,” so they decided to drop them. Google is dropping the listed 4 columns:-
- Assist Clicks
- Assist Impressions
- Assist Clicks / Last Clicks
Google has launched dynamic structured snippets for AdWords. The automated extensions will display industry specific, structured information about products and services on advertisers’ websites.
The information that appears for your ad’s snippets shows the categories of content found on your site. At launch, they can show for retail, hotel and flight searches. Late this year, additional verticals are planned to be added too.
Bing rolled out on Twitter that the Google AdWords import feature will be now available for all the customers of Bing Ads on a global level. Bing addressed this as “big news” asserting that anyone, anywhere in the world will now be able to use the AdWords import tool to bring their Google AdWords ads into Bing Ads with ease.
Here is the tweet:-
Google announced on Google+ they will now automatically convert eligible Flash ads to HTML5 format. This will help the ad to be displayed on more devices.
Google quoted, “there is an all-too-common barrier: many mobile devices and some browsers do not currently support Flash. That’s why we’re introducing a way to automatically convert Flash ads to HTML5, giving advertisers better access to the portion of Google Display Network inventory that is HTML5-only.”
A new ad unit has been added in AdWords that is geared towards mobile marketers looking at calls for conversions. The newly launched “call-only” ads can be chosen during the ad creation process to help make mobile ad creation easy.
This functionality was previously enabled for detailed call extension set-up, but the new ad type is very simple. First, users click to create ads, then they can drop down to choose the call-only ad type.
Google has now made it easy for advertisers to stay on top of the features that are continuously added to AdWords. They have now created a new web page where they can find a chronological list of updates.
The ‘New AdWords Features’ page displays what is happening in AdWords in a single place. Each listing has a short description of the update with links to pages with more details. Many of these links will take you to a page with product how-to videos or customer feedback.