AdWords

Three New Bidding Report in Google AdWords For Deeper Insight!

Dec 11, 2015 | 1,235 views | by Ritu Sharma
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Google announced three new reports for deeper insights in automated bid strategies performance. These reports will give transparency into bidding and save time spent in troubleshooting the performance issues.

New status annotations will help advertisers enhance bid strategy statuses with more insight to help decide the course of action.

Google AdWords Brings Insights Into Store Traffic Trends!

Nov 25, 2015 | 1,773 views | by Ritu Sharma
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AdWords in a blog post shared insights on Black Friday shopping. They have shared the data on what works and what not for businesses.

They have also shared the data by day, week or month. Google said: “To help you understand where shoppers will be and what to expect, we looked at foot traffic patterns in stores across the U.S. during Black Friday last year. We uncovered some surprising findings that should enable you to better connect with shoppers in and near your stores.”

AdWords Advertisers Can Now Advertise Through YouTube Shopping Ads!

Nov 17, 2015 | 1,525 views | by Ritu Sharma
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In May Google had integrated its product listings ads and YouTube videos which was called TrueView for Shopping. It is out of beta now and available to AdWords advertisers.

Google announced the launch just before the holiday season: “The holiday shopping season is upon us once again, and advertisers are at the ready to make sure it’s their products that fly off the shelves. And this holiday, video will play a bigger role than ever in how those products fly off the shelves.”

Google AdWords Introduces Mobile Simulator Tools For Bid Adjustment!

Nov 10, 2015 | 1,855 views | by Ritu Sharma
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Google AdWords has added a new bid adjustment tool for mobile bids and new first position bid estimate.

The new tool maps the potential impression, click, and spend impact of changing your mobile bid adjustment.

Image 1 Google AdWords Introduces Mobile Simulator Tools For Bid Adjustment!

First position bid estimate shows suggestions to show your ads in first position. The bid estimates are important for advertisers who want maximum impressions for their brand keywords and other important keywords.

Use Ad Customizers to Dynamically Customize Your AdWords Ads For Location, Says Google!

Oct 8, 2015 | 1,431 views | by Ritu Sharma
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Google recently made an update to its ad customizers, which will allow you to customize your ad text based on the location the searchers are searching for your business.

Announcing through Google+, Google said, "today, we are announcing an enhancement to ad customizers – you can now customize your ad text based on where people are searching for your business."

Access Your Search Terms and Negative Keywords Reports Through Google AdWords Keyword Tab!

Oct 7, 2015 | 1,734 views | by Ritu Sharma
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Google announced, that users could now have direct access to their Search terms and Negative Keywords Reports through the Keyword tab in their AdWords console.

Google said the purpose of making these changes in the AdWords Keyword Tab was to bring improvement in the keyword management, so users can have easy and quick access to key insights that they require for performance improvement.

Google Announces Better Targeting Options With AdWords Customer Match!

Sep 30, 2015 | 1,569 views | by Ritu Sharma
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Using Times Center Stage on Monday afternoon, Google, through one of its blog posts on AdWords, announced that it would be rolling out its two new much anticipated and much demanded features, dubbed as Customer Match and Universal App Campaigns.

AdWords To Report Only Optimized Conversions For Reporting & Columns!

Sep 11, 2015 | 1,319 views | by Ritu Sharma
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Starting mid-October 2015, you may see a significant drop in “conversions”. With the new change from, Google, the conversion column will only display the conversions that have “Optimization” selected. This supplemental customization will let you prioritize the conversion actions that are most significant for your business.

Google Takes TrueView Campaigns To AdWords!

Sep 3, 2015 | 1,287 views | by Ritu Sharma
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Google announced that TrueView is uniting Search, Display, and Shopping campaigns within the gist AdWords interface. TrueView video campaigns are getting cloaked into the main AdWords interface. You can now take advantage of powerful management tools to save time and effort when working on multiple Youtube TrueView campaigns.

Highlight Uniqueness of Your Services & Products With Google’s New Structured Snippet Extensions!

Aug 28, 2015 | 1,604 views | by Ritu Sharma
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Google, through its blog, announced that it will be rolling out structured snippet extensions: advertiser-provided structured information that will be displayed with your text ads. The company says that with the rollout of these extensions, the advertisers will be provided with more control over what is shown up in the structured snippets in text ads.

Senthil Hariramasamy, Product Manager, AdWords, says: