Google is on the continuous look-out for ways to provide better consumer insights to the AdWords advertisers. The new metric "store visit measurement" will let advertisers know what products are driving consumers to their stores.
Google is making efforts to support more languages across the world and it has announced that AdWords will now support Hindi ads across the Google Display Network. Starting today, advertisers will be able to show up their ads in the most widely spoken local language – Hindi.
Here's more about the news on Google India blog:
Google has announced that the advertisers will be able to customize the AdWords columns they want to see in the reports.
Google said it is "introducing custom columns to AdWords reporting, an easy way to create and view segmented columns for the metrics you want to see." The newly introduced custom columns can become part of campaign or ad group reports. Information within the reports can be sorted, filtered and also downloaded.
The recent study by Google reveals that majority of ad impressions are unseen by the users. Here's what Google said, "A small number of publishers are serving most of the non-viewable impressions. 56.1% of all impressions we measured are not seen, but the average publisher viewability is 50.2%".
Google has announced the addition of new features for mobile search results centered on shopping ads. Through this move, it aims to introduce more detailed product data in the search interface as well as the local inventory and 360 view of the product imagery.
Google has indicated recently that conversion estimates have been included in the Keyword Planner tool in AdWords.
The search engine giant will now use historical conversion data from the account or they can even enter their own conversion rates and values to observe how bid changes may influence metrics such as :
- Estimated conversion
- Conversion value
- Average CPS
There are many changes observed during the holiday season when the shopping mania sets in. Search queries increase in massive numbers and there is fluctuation of inventory as demand increases on specific days. Management of spikes in the search volume on brand as well as product queries and efforts to work towards making product feeds correctly reflect inventory are particularly important concerns during this period. Google has recently announced updates to enable retailers to ensure their Shopping campaigns operate efficiently without any problems. For assisting retailers to plan and handle the massive surges that come about on Black Friday and Cyber Monday, the search engine has added Auction Insights to Shopping campaigns. The Auction Insights enable advertisers to observe how they fare against competitors and employ this information when formulating bidding strategies.
Google has added new charts and graphs in the Google AdWords Display Network Demographics section. The news was shared by Kim Clinkunbroomer on Google+. She has also told that advertisers can now add demographic combinations at the Ad Group and Campaign level.
The new charts have donut chart format that displays gender, parental status, and other information. Google has made the section colorful so that advertisers find it more appealing to look at the consumers they are targeting.
The AdWords reporting interface will now have two new reports around bid strategies. Google made an announcement on Google+ while informing advertisers that in case they haven't seen the new reports yet, there's nothing to worry about as these will be rolled out over the next few days.
The new reports will help advertisers analyze their CPAs better.
Report A: Strategy-Level Report
Google has made an update to the AdWords location extensions. It now shows up to 3 business locations in mobile search ads. When a business has several locations nearby, users will be able to see up to 3 locations in an ad.
The extensions can display street address as well as distance from the user's current location. Users can click to call or even get directions for each of the 3 locations.