Google announced on Google+ that soon they will be rolling out new reporting tools. They would be launched over the next few weeks, making it easier to report across multiple campaign types. Google said this should make it easier for the multi-channel advertisers to “more easily manage their reporting and find the insights that matter most to them."
With these three new reporting features include:-
Google announced on Google+ yesterday that the Keyword Planner tool within Google AdWords is being upgraded to add benchmark data. Now you can compare your performance to your competitors.
Google said it is rolling out over in the next few weeks. The feature is "enhancing the Keyword Planner to help you compare your search term coverage to other advertisers," said Google.
The new call-only campaigns in AdWords now includes the phone verification piece to prove that the phone number is associated with the business that is advertising. Google has announced that the verification will soon start rolling out to all call and location extension phone numbers starting in June 2015.
So, the phone numbers that have not been approved will be listed as “unverified” or “unverified phone” in the Ad extensions.
From the Google AdWords team, Mini announced on Google AdWords Help that they have initiated some changes to the Google AdWords exams and certifications in Partners. One change not specifically announced or mentioned by Google is that they have cut down the certification period from 24 months to 12 months. Rodney Hoover witnessed this, and posted it on Twitter. This means that if you become certified today, it is valed only for a year and not two.
Google said on Google+ that they have updated the Google Best Practices page to create a simple design for users to learn the latest and best on AdWords practices, quickly.
Here is a snapshot of the page:-
Google wrote, “Check out the newly redesigned Google Best Practices website (g.co/GoogleBP). Google Best Practices offers strategic advice and recommendations on how to improve the performance of your AdWords campaigns. Let us know what you think of the new site!”
Google, starting this week, will roll out an update to the Top Movers Report in AdWords. The report, that debuted somewhere in mid- 2013 to make it easier for AdWords account managers to trace significant changes in their account, will now be featuring a summary table at the top with total changes across the account. It will also include Converted Clicks and Conversions in addition to Cost and Clicks, followed by what’s driving the biggest change across each metric.
Google’s Jon Diorio announced on Google+ that some AdWords data is now being updated more frequently. Diorio said, “I’m excited to announce some improvements in data freshness. Now you will see more frequent updates to search term, geographic performance and automatic placement stats. Try checking your search terms for yesterday or today.”
Google rolled out on Google+ that they have added conversion changes to the account history page within the AdWords domain. Google wrote, “It's now easier than ever to find conversions changes to your account. Filter change history reports to view changes to conversions specifically, what was edited and who made the edits.”
Google announced on Google+ that they will be simplifying the search funnels columns in AdWords by dropping four of them in early April.
Google stated that advertisers were confused between the difference of “Assist Clicks” and “Click-Assisted Conversions,” so they decided to drop them. Google is dropping the listed 4 columns:-
- Assist Clicks
- Assist Impressions
- Assist Clicks / Last Clicks
Google has launched dynamic structured snippets for AdWords. The automated extensions will display industry specific, structured information about products and services on advertisers’ websites.
The information that appears for your ad’s snippets shows the categories of content found on your site. At launch, they can show for retail, hotel and flight searches. Late this year, additional verticals are planned to be added too.