AdWords in a blog post shared insights on Black Friday shopping. They have shared the data on what works and what not for businesses.
They have also shared the data by day, week or month. Google said: “To help you understand where shoppers will be and what to expect, we looked at foot traffic patterns in stores across the U.S. during Black Friday last year. We uncovered some surprising findings that should enable you to better connect with shoppers in and near your stores.”
In May Google had integrated its product listings ads and YouTube videos which was called TrueView for Shopping. It is out of beta now and available to AdWords advertisers.
Google announced the launch just before the holiday season: “The holiday shopping season is upon us once again, and advertisers are at the ready to make sure it’s their products that fly off the shelves. And this holiday, video will play a bigger role than ever in how those products fly off the shelves.”
Google AdWords has added a new bid adjustment tool for mobile bids and new first position bid estimate.
The new tool maps the potential impression, click, and spend impact of changing your mobile bid adjustment.
First position bid estimate shows suggestions to show your ads in first position. The bid estimates are important for advertisers who want maximum impressions for their brand keywords and other important keywords.
Google recently made an update to its ad customizers, which will allow you to customize your ad text based on the location the searchers are searching for your business.
Announcing through Google+, Google said, "today, we are announcing an enhancement to ad customizers – you can now customize your ad text based on where people are searching for your business."
Google announced, that users could now have direct access to their Search terms and Negative Keywords Reports through the Keyword tab in their AdWords console.
Google said the purpose of making these changes in the AdWords Keyword Tab was to bring improvement in the keyword management, so users can have easy and quick access to key insights that they require for performance improvement.
Using Times Center Stage on Monday afternoon, Google, through one of its blog posts on AdWords, announced that it would be rolling out its two new much anticipated and much demanded features, dubbed as Customer Match and Universal App Campaigns.
Starting mid-October 2015, you may see a significant drop in “conversions”. With the new change from, Google, the conversion column will only display the conversions that have “Optimization” selected. This supplemental customization will let you prioritize the conversion actions that are most significant for your business.
Google announced that TrueView is uniting Search, Display, and Shopping campaigns within the gist AdWords interface. TrueView video campaigns are getting cloaked into the main AdWords interface. You can now take advantage of powerful management tools to save time and effort when working on multiple Youtube TrueView campaigns.
Google, through its blog, announced that it will be rolling out structured snippet extensions: advertiser-provided structured information that will be displayed with your text ads. The company says that with the rollout of these extensions, the advertisers will be provided with more control over what is shown up in the structured snippets in text ads.
Senthil Hariramasamy, Product Manager, AdWords, says:
Google today has introduced a suite of bidding strategies for Shopping Campaigns, which will allow the advertisers to outdo manual max CPC bidding to provide particular bids for each auction, customized to people’s context. The key targeting solutions are maximizing clicks, leveraging Enhanced CPC and optimizing for ROAS (Return on Ad Spend).
Maximize Clicks – This is the bidding strategy or solution which will help you capture as much traffic as possible within your budget.