Google has indicated recently that conversion estimates have been included in the Keyword Planner tool in AdWords.
The search engine giant will now use historical conversion data from the account or they can even enter their own conversion rates and values to observe how bid changes may influence metrics such as :
- Estimated conversion
- Conversion value
- Average CPS
There are many changes observed during the holiday season when the shopping mania sets in. Search queries increase in massive numbers and there is fluctuation of inventory as demand increases on specific days. Management of spikes in the search volume on brand as well as product queries and efforts to work towards making product feeds correctly reflect inventory are particularly important concerns during this period. Google has recently announced updates to enable retailers to ensure their Shopping campaigns operate efficiently without any problems. For assisting retailers to plan and handle the massive surges that come about on Black Friday and Cyber Monday, the search engine has added Auction Insights to Shopping campaigns. The Auction Insights enable advertisers to observe how they fare against competitors and employ this information when formulating bidding strategies.
Google has added new charts and graphs in the Google AdWords Display Network Demographics section. The news was shared by Kim Clinkunbroomer on Google+. She has also told that advertisers can now add demographic combinations at the Ad Group and Campaign level.
The new charts have donut chart format that displays gender, parental status, and other information. Google has made the section colorful so that advertisers find it more appealing to look at the consumers they are targeting.
The AdWords reporting interface will now have two new reports around bid strategies. Google made an announcement on Google+ while informing advertisers that in case they haven't seen the new reports yet, there's nothing to worry about as these will be rolled out over the next few days.
The new reports will help advertisers analyze their CPAs better.
Report A: Strategy-Level Report
Google has made an update to the AdWords location extensions. It now shows up to 3 business locations in mobile search ads. When a business has several locations nearby, users will be able to see up to 3 locations in an ad.
The extensions can display street address as well as distance from the user's current location. Users can click to call or even get directions for each of the 3 locations.
Google had made an announcement on Google+ that call extensions now support local forwarding numbers. Businesses can now show searchers local numbers, which may increase the chances of them calling your local business.
Here's what Google said, "starting today, ads with call extensions set up to use Google forwarding numbers can now show a local Google forwarding number, where available".
Google in its Google Analytics G+ account announced that a new AdWords reporting feature called Treemaps is coming to the software.
Treemaps will offer AdWords advertisers a quicker insight into their ad performance. As told by Google, these will enable advertisers to "visually identify trends and trouble spots across your account with speed and insight that you don’t have when looking at numbers alone". Treemaps display "hierarchical data using nested rectangles, showing positive results in green, and lagging results in red, speeding up your decision process," Google added.
After brining dynamic insertion to a whole new level, Google has now launched bulk editing for ad extensions and campaign settings. It will eliminate the process of making changes in the extensions and settings within AdWords user interface for one campaign or ad group at a time.
Marketers can now edit sitelink extensions, location targeting, ad rotation, and more on multiple campaigns at once. This will reduce the management hours and improve the performance of marketers.
Automated extensions is a new term term for what were previously known as annotations. These extensions are essentially consumer and seller ratings which populate automatically in AdWords ads.
Google has recently announced that annotations is a term which will no longer be used. Instead, automatic extensions will be used. Google has also said that the Reporting and Help Center documentation will be showing this change as well. Within this new announcement, Google has also new automated extensions report is going to be released.
Google recently announced on Google+ that it will be renaming a few columns within Google AdWords. The search engine giant has made this announcement at a forum discussion which was recently centered on this topic.
It also reported that this naming convention has a high level of consistency with Google Analytics. During the forum discussion, Google declared that,”three of the Google Analytics reporting columns in AdWords will be re-named to match the corresponding column names in Google Analytics.”