The market research company for search engine advertisers, AdGooroo, has published a report titled “ The Luxury Market and Paid Search” that has analyzed the paid search activity by luxury brands and retailers in the U.S. across five categories namely beauty & cosmetics, apparel, handbags, shoes and watches. Within the above mentioned categories, Top 10 Luxury Brands by paid search spending, Share of Voice based on paid search impressions, Top 10 Retailers by paid search spending and Retailers Sponsoring Branded Keywords of the top 10 brands were examined.
Google has now launched a free app for iOS and Android devices for AdWords Express in the US. The AdWords Express was introduced three years ago to help local businesses in creating effective campaigns.
Advertisers can use the AdWords Express app to run their business on the go. AdWords Express has helped businesses perform in a better way. The calls that the advertiser receive can be tracked back to their ad with the call reporting feature.
Google has introduced account level location extensions for ads on Google Search and Maps, an easier way to display your business location in every ad by linking your Google My Business and AdWords accounts.
Now you don’t have to set up location extensions separately for each campaign. Add business locations to a single Google My Business account and link it to AdWords and you don't have to manually update addresses in each individual campaign.
Google announced on Google+, it is making a significant language change to the AdWords interface by renaming “Delete” to “Remove.” Google said the change has been made to help advertisers understand the object removed will still be available for any future reference. The change will come into effect in roughly two weeks.
Google has announced on Google+, version 10.5 of AdWords Editor is available now. With the new version users can download product groups, make bulk edits, upload and check changes along with performing other tasks that save time across online and offline shopping campaigns.
The new features in the latest version are mentioned below:
Shopping Campaign Management
Google announced, on Google+, a new distance report and bidding options based on the distance of the searcher to the advertiser’s location. The new distance report displays impressions, clicks, conversions and more based on the distance of the searcher to the advertisers' local business in miles. This will show you if customers closer to you will convert more over customers who are far away.
Google announced on Google+, it will now also count remarketing lists as a real-time signal affecting automated bidding strategies. This means apart from other real time signals like location, browser or time of the day, automated bidding technology will now influence your bids based on the performance of your remarketing lists. The remarketing lists will be used as a real time signal for search ads, fine-tuning bids and increasing the conversion volume.
Google released an updated video on AdWords auction and Ad Rank, once again starring Hal Varian, the Chief Economist at Google. Earlier this week, Google also issued a whitepaper on Quality Score and AdWords auction. Ad Rank is the scoring system used in each auction that decides in what order each ad will appear.
Google announced on Google+, all the AdWords conversion settings are now available for the goals and transactions that you import from Google Analytics into AdWords. You can apply Flexible conversion counting, Customized conversion window and Editable conversion values to the goals and transactions imported from Google Analytics.
Google announced the release of a whitepaper called “Settling the (Quality) Score” to help advertisers use Quality Score for guiding optimizations. Google says, the resource will be helpful to better understand the usefulness of Quality Score and how it reflects your ad quality. There have been several debates in the past regarding the role of Quality Score in indicating the success of Google AdWords campaign and the amount of focus given to it.