Google has announced an improvement to the way ads look on smartphones. From October 15, 2014 the ad extensions will appear instead of the second line of ad text on your mobile search ads. The second line of the description may or may not appear, depending on how well it is expected to perform.
Google has updated AdWords Editor from version 10.5 to version 10.6. The upgradation was confirmed on Google+. The new version has the following features:
- Manage your “Mobile app installs” campaigns.
- Create app install ads.
- Download your keywords and targeting settings, upload and check changes, make bulk edits
- Changes to shopping campaigns
- 25-character limit for sitelinks.
- Replacement of “Delete” with “Remove.”
Google has uploaded a new video on the Google Ads YouTube channel regarding invalid clicks. The video addresses the question “How can you block competitors from clicking on your ad?”
Google has a sophisticated system to identify invalid clicks to your ads and remove them from your account data. Once these clicks are identified they are automatically filtered from the reports so that you are not charged from them. In case the clicks escape detection, you will receive credit adjustment for them.
Google has announced the rollout of Callouts, a new extension in AdWords. It allows advertisers to display special offers as well as benefits of their sites, products and services along with an additional line of text in their ads.
Strengthening your Message
With the help of callouts, advertisers can show valuable information to their potential customers even before they click on the ad. Advertisers can also use them to highlight what makes their business different from their competitors.
Google announced the roll out of Consolidated Billing for AdWords over the weekend. It will enable agencies to combine multiple account invoices into a single invoice.
The consolidated billing will eventually replace Manager Defined Orders (MDOs), which are available only upon request from a Google rep.
Google has announced the launch of a new and advanced AdWords Policy Center around September. The change was notified through an email sent to all AdWords advertisers. Here’s a screenshot of the email.
Google says it is making these changes to keep the AdWords policies user friendly, accessible and engaging, both for the advertisers and the users. The updated Center will also give a clear picture of what Google cares about and why. You can expect:
Google recently updated Google Web Designer to help advertisers build ad units customized for different screen sizes, from desktop to mobile. In a recent blog post in AdWords, Google explains how you can upload HTML5 ads built with Google Web Designer into Google Display Network campaigns.
Watch this video by Google for an overview of the updated Google Web Designer.
Google will be rolling out new Conversion Setting over the coming weeks that will give marketers the flexibility to choose specific conversions to include in bid automation.
The automated bidding uses auction-time signals for driving more conversions, which matter the most to your business. You can count the conversions such as sales, leads, email sign-ups etc. that AdWords ads have generated for your business, while keeping the bid automation focused on getting only most important conversions.
Google is rolling out a new bulk editing feature within AdWords console. It will enable advertisers to update their settings across the campaign easily.
Here are the features AdWords marketers can use:
- Filter for the campaigns that are targeting a specific location
- Update multiple campaigns that are targeted within a new location
- Make adjustments in settings such as campaign end dates, language, and ad rotation.
Google has introduced Website Call Conversions, a feature that will delight AdWords advertisers for sure. It will allow the advertisers to track all the calls after a visitor arrives on the website by clicking an ad.