Google made changes in its Ad Rank formula, the determiner of the position order of AdWords paid search ads. As a result, the new formula now provides expected impact of ad extensions and ad formats along with bid and quality score.
Google has rolled out CPM bidding by viewable impression in AdWords. Post roll-out, advertisers will be charged only for ad impressions that users are actually viewing in-screen instead of on the basis of traditional served impression.
The new reporting metrics available are powered by Active View, Google's viewability measurement solution that received MRC accreditation this year.
Here's what Coco said,
"Today we announced the worldwide launch of Google Partners – a platform for the digital marketing community that helps businesses and agencies grow and thrive together. Google Partners replaces Agency Edge, Google Certification Program, and Engage for Agencies by taking the best they had to offer and adding new resources – all in a clean, simple interface".
Google added the functionality to share your screen with Google AdWords support representation in April this year. It has now announced to add video calls based on the same technology it uses for Google+ Hangouts.
The announcement was made in the Google AdWords Help community. The assistance can be availed during support hours by logging into AdWords account and clicking on the Help section on the top right of the page. The "Video Call" options will be visible under Contact Us menu.
For campaigns with "limited by budget" alert in AdWords, Google has rolled out new campaign daily budget estimator. The view of the new pop-up was tweeted by Sergey Rusak of WordStream.
The budget estimator provides:
- Estimated clicks and impressions on weekly basis
- Cost per week for individual proposed budget setting
Google has announced an improvement in the AdWords auction that will let the search giant show more relevant ad extensions & formats to searchers.
Ad extensions provide more information to potential customers and also the additional ways to respond. These typically improve the clickthrough rate as well as the overall performance of the campaign by making the ads more useful.
Improvements in Ad Rank
Google has announced the launch of new video ads management features within Google AdWords on its Google+ channel. The two new features are:
1) Bulk Upload capability for AdWords for Videos
Here' what Google:
Google has made changes in functioning of location targeting for international searches. The change will allow ads to be seen across countries, when the search query has a local intent.
Advertisers using "default" or "location of interest" setting will be able to target the ads on the basis of:
- Location that people are searching for
- Location people are searching from
The Interactive Advertising Bureau has put an end all the negative notions regarding the ad spend getting down in its latest Ad Revenue Report. According to the report, the online advertising industry looks in good shape. It recorded a revenue of $20.1 billion generated from online advertising in first half of 2013, which is $17 billion higher than the revenue earned in the same period in 2012.
Google announced the beta release of Review Extension in June, a feature that allowed advertisers to add an endorsement quote from a reputable publication into their AdWords ads. The feature is now being officially rolled out to all the AdWords accounts.