As per the post on Google+ the much awaited Notification and Alerts icon in Google AdWords will be rolled out to the advertisers very soon.
Google started phasing in the new cohesive structure early in February to streamline the notifications and alerts system in AdWords. The new development will allow advertisers to prioritise their notifications and focus on the more important ones first. All the alerts and suggestions will now be available in the notification bell icon making your AdWords account clutter free.
The countdown to the new flexible conversion counting announced by Google AdWords earlier this month ends today with Google officially launching the new system to help advertisers track and measure conversions that matter the most to them.
In a blog post, AdWords Product Manager, Vishal Goenka said that the new feature will allow marketers to reckon the number of actual conversions that happen as a result of a user engaging with their ads.
Google has once again come up with an all new formula to help advertisers make quick and effective decisions about marketing their apps via AdWords. Google announced in a blog post that by linking your Analytics and AdWords accounts and enabling auto tagging, you can now receive a new set of detailed reports which will give a clear picture of your display and search campaigns for mobile apps.
Google made changes in its Ad Rank formula, the determiner of the position order of AdWords paid search ads. As a result, the new formula now provides expected impact of ad extensions and ad formats along with bid and quality score.
Google has rolled out CPM bidding by viewable impression in AdWords. Post roll-out, advertisers will be charged only for ad impressions that users are actually viewing in-screen instead of on the basis of traditional served impression.
The new reporting metrics available are powered by Active View, Google's viewability measurement solution that received MRC accreditation this year.
Google has taken its Google Partners program worldwide. The announcement was made by Coco from the Google AdWords team in a Google AdWords Help thread.
Here's what Coco said,
"Today we announced the worldwide launch of Google Partners – a platform for the digital marketing community that helps businesses and agencies grow and thrive together. Google Partners replaces Agency Edge, Google Certification Program, and Engage for Agencies by taking the best they had to offer and adding new resources – all in a clean, simple interface".
Google added the functionality to share your screen with Google AdWords support representation in April this year. It has now announced to add video calls based on the same technology it uses for Google+ Hangouts.
The announcement was made in the Google AdWords Help community. The assistance can be availed during support hours by logging into AdWords account and clicking on the Help section on the top right of the page. The "Video Call" options will be visible under Contact Us menu.
For campaigns with "limited by budget" alert in AdWords, Google has rolled out new campaign daily budget estimator. The view of the new pop-up was tweeted by Sergey Rusak of WordStream.
The budget estimator provides:
- Estimated clicks and impressions on weekly basis
- Cost per week for individual proposed budget setting
Google has announced an improvement in the AdWords auction that will let the search giant show more relevant ad extensions & formats to searchers.
Ad extensions provide more information to potential customers and also the additional ways to respond. These typically improve the clickthrough rate as well as the overall performance of the campaign by making the ads more useful.
Improvements in Ad Rank
Google has announced the launch of new video ads management features within Google AdWords on its Google+ channel. The two new features are:
1) Bulk Upload capability for AdWords for Videos
Here' what Google: