Google, today announced that Google Analytics and AdWords will now be available in same currency language. The change affects advertisers who use a different currency for cost data in AdWords than Analytics.
With this new addition of currency conversion, advertisers will now be able to easily compare cost data from AdWords in Analytics. Google Analytics will automatically convert cost data from AdWords – cost, CPC and ROAS- in the currency that is set in the Analytics account.
The AdWords Reach & Frequency report will now be moved from the Dimensions tab to the Campaigns tab. It will appear as an option in the Customize columns drop down of the tab.
Users will be able to see unique cookies reached as well as the average number of impressions reached per cookie for a Display campaign. Instead of being restricted to day, week, or month, users will be able to see the metrics for any time span by adjusting the date range, once they add the columns to the Campaigns reporting.
Google AdWords team has come up with a 10 minute overview of how to use the 2014 AdWords data for planning and putting together 2015 ad campaigns.
The video has been loaded on YouTube and it provides a brief set of tips to help users get started.
Check out the video:
Here are the tips discussed in the video:
Google has announced the expansion of the partner program by including shopping campaign certification.
Here's what Google said, "we're very excited to extend the Google Partners certification offerings to include a new Google Shopping exam in the United States."
The shopping exam will test proficiency in:
- Merchant Center account creation
- Shopping campaigns management
- Product data
- Optimization best practices
Google is on the continuous look-out for ways to provide better consumer insights to the AdWords advertisers. The new metric "store visit measurement" will let advertisers know what products are driving consumers to their stores.
Google is making efforts to support more languages across the world and it has announced that AdWords will now support Hindi ads across the Google Display Network. Starting today, advertisers will be able to show up their ads in the most widely spoken local language – Hindi.
Here's more about the news on Google India blog:
Google has announced that the advertisers will be able to customize the AdWords columns they want to see in the reports.
Google said it is "introducing custom columns to AdWords reporting, an easy way to create and view segmented columns for the metrics you want to see." The newly introduced custom columns can become part of campaign or ad group reports. Information within the reports can be sorted, filtered and also downloaded.
The recent study by Google reveals that majority of ad impressions are unseen by the users. Here's what Google said, "A small number of publishers are serving most of the non-viewable impressions. 56.1% of all impressions we measured are not seen, but the average publisher viewability is 50.2%".
Google has announced the addition of new features for mobile search results centered on shopping ads. Through this move, it aims to introduce more detailed product data in the search interface as well as the local inventory and 360 view of the product imagery.
Google has indicated recently that conversion estimates have been included in the Keyword Planner tool in AdWords.
The search engine giant will now use historical conversion data from the account or they can even enter their own conversion rates and values to observe how bid changes may influence metrics such as :
- Estimated conversion
- Conversion value
- Average CPS