Bing rolled out on Twitter that the Google AdWords import feature will be now available for all the customers of Bing Ads on a global level. Bing addressed this as “big news” asserting that anyone, anywhere in the world will now be able to use the AdWords import tool to bring their Google AdWords ads into Bing Ads with ease.
Here is the tweet:-
Google announced on Google+ they will now automatically convert eligible Flash ads to HTML5 format. This will help the ad to be displayed on more devices.
Google quoted, “there is an all-too-common barrier: many mobile devices and some browsers do not currently support Flash. That’s why we’re introducing a way to automatically convert Flash ads to HTML5, giving advertisers better access to the portion of Google Display Network inventory that is HTML5-only.”
A new ad unit has been added in AdWords that is geared towards mobile marketers looking at calls for conversions. The newly launched “call-only” ads can be chosen during the ad creation process to help make mobile ad creation easy.
This functionality was previously enabled for detailed call extension set-up, but the new ad type is very simple. First, users click to create ads, then they can drop down to choose the call-only ad type.
Google has now made it easy for advertisers to stay on top of the features that are continuously added to AdWords. They have now created a new web page where they can find a chronological list of updates.
The ‘New AdWords Features’ page displays what is happening in AdWords in a single place. Each listing has a short description of the update with links to pages with more details. Many of these links will take you to a page with product how-to videos or customer feedback.
On Google+, Google announced the release of an update to their new version of AdWords Editor v 11. This new update is version 11.0.3 which though being a minor update, will bring with it several bug fixes and performance and reliability improvements to AdWords Editor v 11.
Here is a complete list of updates in the new version 11.0.3 :-
AdWords advertisers can now use ‘upgraded URLs’ for tracking parameters, as announced by Google. In beta for API users for months, the upgraded URLs are set to roll out globally.
The algorithm will treat the landing page URL and the tracking parameters that make up the destination URL separately. Changes doe in tracking won’t necessarily send the ads back into editorial review, while sustaining the ad history and stats.
Google disabled more than 524 million bad advertisements and banned 214,000 advertisers in 2014. According to Google’s Bad Ads Report, they disabled 700,000 sites in 86 different languages. The annual report shared the eradication of bad ads, which Google defined as those touting counterfeit or harmful products, such as firearms and cigarettes or misleading the consumer.
Google, today announced that Google Analytics and AdWords will now be available in same currency language. The change affects advertisers who use a different currency for cost data in AdWords than Analytics.
With this new addition of currency conversion, advertisers will now be able to easily compare cost data from AdWords in Analytics. Google Analytics will automatically convert cost data from AdWords – cost, CPC and ROAS- in the currency that is set in the Analytics account.
The AdWords Reach & Frequency report will now be moved from the Dimensions tab to the Campaigns tab. It will appear as an option in the Customize columns drop down of the tab.
Users will be able to see unique cookies reached as well as the average number of impressions reached per cookie for a Display campaign. Instead of being restricted to day, week, or month, users will be able to see the metrics for any time span by adjusting the date range, once they add the columns to the Campaigns reporting.
Google AdWords team has come up with a 10 minute overview of how to use the 2014 AdWords data for planning and putting together 2015 ad campaigns.
The video has been loaded on YouTube and it provides a brief set of tips to help users get started.
Check out the video:
Here are the tips discussed in the video: